Sales Planning Manager

**The Role**

Imperial Brands is an inclusive, innovative global FMCG business supported by 25,000 employees who are looking to introduce a Sales Planning Manager (West Region) to join the team in Madrid.

Sales Planning Manager will be responsible for the entire regional monthly forecast process. So, if you have an analytical mindset and passion for numbers, whilst also being a great communicator, this is the role for you

**Principal Accountabilities**
- Understand Market dynamic and trends; being able to read market dynamics and to transform this information into accurate market size model - taking consumer trends, seasonality, passenger nationality mix etc. into account
- Understand Sales Cycle planning & product initiatives; gather all information on product initiatives, product lifecycle timelines, promotions and properly reflect and incorporate in latest sales outlook considering potential volume impact
- Understanding Competitor Intelligence; translate competitor intelligence insights that are shared by Insights & Intelligence team and could impact our sales forecast. Proactivity in providing solution / analysis to mitigate impact / gain information from competitors if applicable.
- Collect & Prepare Historical Data; combine available internal and external historical data to support forecast development and accuracy.
- Generate Baseline Forecast for the Market; ensuring all business drivers are captured and integrated in the monthly forecast. Focus on key markets whilst review monitoring of smaller markets to cover full scope.
- Forecast performance review & Learning; align with Sales Operations Team and central Demand Planning team to optimize and support forecast performance review process as part of monthly meeting drumbeat, understand deviations and embed constant learning
- KPI monitoring; actively contribute with proper Sales planning to improve Sales forecast accuracy, and Sales forecast Bias, to minimize write off costs for finished goods and materials

**Skills and Experience Required**
- Relevant experience in demand and/or supply planning, insight, or commercial analytical role in an international environment
- Thriving on analysing complex information (incl. different data sources)
- Analytical mindset and passion for numbers, whilst also being a great communicator
- Self-Motivation and ability to work autonomously and be able to work against deadlines and under pressure
- Ability to embrace change in established operational techniques and practices
- Collaborative mindset, keen to play an active role in an international team working across multiple time zones
- Fluent in English and proficiency in working with Power BI and MS Excel

**What We Offer**

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

**Everyone Belongs**

**About Us**

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.