Senior User Acquisition Manager

hace 2 semanas

Barcelona, España Appodeal A tiempo completo

**Appodeal** is a dynamic US-based product company with a truly global presence.

We have offices in **Warsaw, Barcelona and Virginia**along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

**Why Appodeal?**

At Appodeal, we're more than just a company—we're a team united by a common mission**:to help every person discover and grow their talents**

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

- **Continuous Learning and Growth**: We are passionate about learning, growing personally, and building rewarding careers.
- **Making an Impact**: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- **Solving Exciting Challenges**: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- **Enjoying the Journey**: We believe in having fun while working toward our goals.

We're looking for a hands-on **Senior UA Manager** with deep experience in **Google Ads** to scale campaigns, design smart strategies, and directly impact the growth of our casual mobile gaming portfolio.

**Responsibilities**:

- Own and grow user acquisition through Google Ads: from daily ops to long-term strategy across multiple titles.
- Drive hypothesis-led development of the Google Ads channel — improve its stability, scalability, and profitability through deep performance research and systematic experimentation.
- Collaborate closely with the product, creative, ASO, and data science teams.
- Run experiments fast, review results critically, and scale what works.
- Maintain a strong partnership with Google Ads: explore beta tools, advocate for feature access, and stay ahead of platform changes.
- Be a thought partner: share what you learn, help improve how the whole team thinks about UA.

**Requirements**:

- 3+ years of experience in user acquisition, with a strong focus on Google Ads.
- Proven experience managing large UA budgets and scaling campaigns for mobile games.
- In-depth understanding of technical aspects of mobile marketing: attribution models, product and performance metrics, data flow, and the specifics of SRN platforms.
- Experience working with BI tools such as Tableau or internal analytics systems.
- Passion for mobile gaming and performance marketing.
- Strong communication skills and a collaborative mindset — able to work across functions and share learnings proactively.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

**Join us** and help shape the future of mobile app success

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