User Acquisition Manager

**Company Summary**

Product Madness is a Global Powerhouse where the greatest mobile games and experiences are crafted by world-class talent. A top-grossing leader in free to play mobile games, we have more than 800 team members working across seven global talent hubs including London (headquarters), USA, Canada, Spain, Poland and Ukraine. With remarkable hit games including Heart of Vegas, Cashman Casino, Lighting Link and Big Fish Casino, we boast more than 50 million active users and 400 million downloads and counting.

We are Mad about games and the way they bring people together, and that passion and culture is what brings us together as a studio, connects us with our partners we collaborate with, and is what links us to our sister studios across the world.

Product Madness is an Aristocrat Technologies company within its digital game’s division of Pixel United.

**Job Posting Title**:
User Acquisition Manager

**Summary**:
As a worldwide industry leader within the social slots gaming sector, Product Madness has an exciting opportunity for a User Acquisition Manager to join our ever-expanding UA function and be part of an incredibly talented team

You will be working alongside the best and brightest talent in the industry and have the opportunity to make a tangible impact on the business working on one of our top-grossing games. You will have full autonomy to set the UA strategy within your channel, whilst working alongside a dynamic, supportive and inclusive team who will value your creative marketing and analytical skills.

**What You'll Do**:
As a worldwide industry leader within the social slots gaming sector, Product Madness has an exciting opportunity for a User Acquisition Manager to join our ever-expanding UA function and be part of an incredibly talented team

You will be working alongside the best and brightest talent in the industry and have the opportunity to make a tangible impact on the business working on one of our top-grossing games. You will have full autonomy to set the UA strategy within your channel, whilst working alongside a dynamic, supportive and inclusive team who will value your creative marketing and analytical skills.

**Responsibilities and Duties**
- Helping players discover our games
- Design, create, manage and optimize UA campaigns for our mobile games
- Deep-dive into the details of ongoing performance analysis, creative & targeting A/B tests with its accounts housekeeping
- Collaboratively work with various teams within the broader organization
- Conduct competitive and macro-level research by staying informed on industry changes that impact the overall success of our media buying
- Identify, develop and analyse key performance indicators
- Run on-going A/B testing on different activity parameters
- Provide creative copy suggestions and advert ideas

**About You**
- Experience in Mobile User Acquisition is a must (Gaming is an advantage)
- Hands-on experience with Google Ads, TikTok, Facebook and Ad Networks (other channels are a plus)
- Strong Excel skills (Pivot Tables, Vlookup, Calculated Formulas) - Must
- Highly analytical, self-motivated and a team player
- Autonomous worker with excellent time management skills
- Excellent written and spoken English
- Data-Driven mindset and Creative thinking, with an ability to read & understand data.

**What We're Looking For**:
If you want to find out more about us, you can check out our social media:

- Instagram
- TikTok
- Twitter

**Why **Product Madness**?**

Product Madness is so much more than just a Pool table and a foosball game.

We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.

Despite a pandemic, there isn’t a day where we don’t feel connected to one another.

With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.

We also try to cater for all our staff’s needs - be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.

We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.

**Our Values**
- ** People First**

We have the deepest respect for our people and their well