Senior User Acquisition Analyst

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you're from, you're welcome here. Join us for a future where making games is as thrilling as playing them

As a Senior User Acquisition Analyst, you will oversee our large-scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven figure monthly budgets to acquire new and engaged players for our portfolio of top grossing IAP games.

As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper-casual, RPG and sports.

**What you will do**
- Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms
- Work closely with product teams, senior stakeholders, and network account managers
- Conduct thorough creative analysis and cooperate with in-house design team on new concepts
- Carry out in depth optimisation of ads to hit target KPIs
- Identify and develop new campaign and platform opportunities to drive increased performance over time
- Stay ahead of industry best practices and competitor trends
- Represent Socialpoint at international conferences and events

**Requirements**:

- 3+ years of managing ad network campaigns
- 2+ years in mobile user acquisition and KPI driven analysis
- Experience launching new games/ apps and maintain multiple live products at scale
- Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
- Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
- Expert with excel functions (v-lookup and pivot tables)
- Extremely organized and high level of attention to detail
- Analytical and metric driven

**Desirable**
- SQL knowledge preferred
- Mobile gaming and free to play experience

**What We Offer You**:

- Hybrid working model from home and office. What does this mean? You need to live within commuting distance of our Barcelona office to attend important meetings and events.
- Relocation support to help you move to Barcelona, if you're not already here.
- An impressive 25 days of annual leave, not including public holidays.
- An additional 5 days of annual leave during Christmas.
- Full Catering for Breakfast and lunch at the office
- Private medical insurance for you and your family to keep your health bar full.
- Choose from the latest iOS or Android device upon joining (phone or tablet).
- Free language lessons in English and Spanish.
- Spotify Premium to add a special soundtrack to your adventure.
- Legendary social events and parties to let off some steam.
- Personal development is key for us: enjoy a significant budget to enhance your skills and knowledge, providing real growth opportunities

**Coming to work in the office?** Don't worry - we have you covered. Check out some of our onsite benefits:

- Gym Facilities: Want to stay in shape? We have state-of-the-art gym facilities so you can level up your build stats.
- New Office: Enjoy our brand-new office, complete with top-tier amenities, including a professional barista and delicious breakfast options.
- Onsite Physiotherapist: Book an appointment with our onsite physiotherapist for any aches and pains.
- Onsite Hairdressers: Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).

**Diversity & Conclusion Statement**: