Data Analyst

hace 1 semana

Esplugues de Llobregat, España Nestle A tiempo completo

**Position Snapshot**:
**Nespresso**
**Location: Barcelona, Spain**
**Permanent Contract**
**Grade: I**

**Position Summary**:
Providing insights to improve the consumer experience and business results by collecting, combining and translating data on customers (behavior), consumers, prospects, market and competition.

**A day in the life of...**:
**Collect, combine and analyse insights**:

- Define indicators to ensure the measurement of results
- Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
- Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality
- Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively
- Develop forecasting & predictive models to generate long-term insights

**Provide insights**:

- Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g. the consumer journey strategy, campaign management
- Assist channels in their forecasting activities

**Standard reporting**:

- Provide periodic reporting on key KPI's and expected developments to MT stakeholders, sales channels and HQ, e.g. data on active base, average consumption and channel preference
- Complement reports with bottom-up channel views
- Monitor and report relevant trends within the database and communicate them within the organization on regular basis
- Provide evaluation reports of consumer experience campaigns and marketing activities
- Build Business Cases for future promotional activities
- Work hand to hand with two other analyst in order to avoid duplicating and complement each other on the tasks
- Work close to the other team mates to complement the knowledge both analytical and strategic skills
- Approach to other departments, in one hand, retail, to help with the customer behavior related to retail sales, and in the other hand, sales, to have the best approach in the market and NN sales forecasts
- Have a close relationship with the Nestlé Market Intelligence to be aware of all the new tools and studies of interest for us

**What will make you successful**:
**Education**:

- University degree in Mathematics/Statistics/Econometrics

**Professional experience**:

- Experience in data mining/ CRM/ Direct Marketing
- Proven competency in project management
- Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
- Analytical experience using software tools in a business oriented environment

Preferably also:

- Experience with geoanalytical software (Regiograph, Mapinfo, etc)
- Experience in retention activities and churn risk modeling
- Experience with campaign management tools

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