Digital PR Manager

**We power people's progress**:
At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it's creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

**What you'll be doing**:
We're looking for an impact-driven Digital PR Manager to lead earned media efforts across English-speaking markets, with a focus on discoverability in the US, UK, and Canada. This role goes beyond traditional PR, you'll drive Preply's visibility in search engines and LLMs by securing top-tier editorial coverage and high-authority backlinks. Partnering closely with SEO, Reputation, Content, and Brand teams, you'll craft compelling stories that position Preply as a category leader in language learning.
- Develop and lead the Digital PR strategy for US, UK, and CA, aligning efforts with performance and SEO goals.
- Launch and manage editorial, data-led, and product-driven campaigns that earn high-quality media coverage.
- Create compelling stories for tier 1 media, influencers, and language learning communities to boost authority and trust.
- Drive measurable impact through increased traffic, domain authority, and off-page SEO signals.
- Identify high-potential, SEO-rich topics and secure links from top-tier,.edu, niche, and regional outlets.
- Maintain strong relationships with journalists and deliver both proactive and reactive PR, including trend commentary.
- Collaborate across SEO, Paid, Brand, Product Marketing, and Corporate PR for aligned and amplified storytelling.
- Work with influencer partners and internal experts to tell authentic learner and tutor stories.
- Track KPIs, sentiment, coverage, and adapt strategies based on search trends, algorithm shifts, and LLM signals

**What you need to succeed**:

- 6+ years of experience in Digital PR, SEO Outreach, or Performance PR with excellent control of the English language.
- Understanding of US/UK/CA press culture and news cycles. Strong media relationships & network is a nice-to-have.
- Solid understanding of how PR drives SEO, including link profiles, anchor text diversity, and content authority. Experience with LLMs and brand representation in generative AI environments is a strong plus.
- Ability to translate data, stories, and internal expertise into compelling media angles alongside strong pitching, story pivoting, and stakeholder management skills.
- Familiarity with tools like Ahrefs, SEMrush, Cision, Brandwatch, Muck Rack, or equivalent.
- Experience in-house or agency is fine, neither is preferable.
- A general curiosity around AI and some experience leveraging AI tools to improve productivity.

**Why you'll love it at Preply**:

- An open, collaborative, dynamic and diverse culture;
- A competitive financial package with equity, leave allowance and health insurance;
- Access to free mental health support platforms;
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting).

**Our Principles**:

- **Care to change the world** - We are passionate about our work and care deeply about its impact to be life changing.
- **We do it for learners** - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- **Keep perfecting**:

- To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- **Now is the time** - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
- **Disciplined execution** - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
- **Dive deep** - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- **Growth mindset** - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
- **Raise the bar** - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- **Challenge, disagree and commit** - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
- **One Preply**:

- We prioritize collaboration, inc