Analyst - Analytics & Audience Activation

**Position Summary**

As part of the AdTech team you will be responsible for analyzing and refining business and functional requirements and later collaborating with team members to translate these digital requirements into meaningful processes and specifications and ensuring quality products. He/she will solicit requirements through interviews, workshops, and/or existing analytics, systems documentation or procedures, supports implementation team, and ensure functional documentation of the solutions.

As an Analyst you will be supporting the build and deploy of specific AdTech products by analyzing business needs, helping to define project scope and taking part in the implementation of digital packages with internal and external partners ensuring adherence with the architectures, solutions, tools and overall implementation framework.

**A day in the life of...**
- Lead integrations of Google Analytics 360 and Google Analytics 4 with other Digital products used or developed by Nestlé as well as with other Google products (Search, Display, Video, BigQuery).
- Gather and validate business requirements for analytics projects and solutions such as: Google Analytics, Google Looker Studio, Google Tag Manager and Google BigQuery.
- Define Analytics architecture and implementation best practices.
- Deliver consultancy services to our markets and brands on Web Analytics strategy and implementation for websites (WebCMS), eCommerce sites, mobile apps or Chatbots.
- Ensure monitoring and control of Global GA and GTM Guidelines across all digital assets of the organization.
- Support the design, build and deploy of IT solutions for AdTech at global level to ensure adoption and usage across Nestlé businesses and markets.
- Challenges Business stakeholders into improving existing business processes through experience and monitoring of best practices.
- Ensure project consistency and relevance by performing scoping assessments to determine feasibility of projects.
- Responsible for the collection of Business requirements raised by stakeholders at Nestlé HQ and/or markets, and their analysis to produce functional specifications.
- Responsible for the fit/gap analysis by performing system analysis.
- Ensure that relevant stakeholders are involved in specification of new services and/or major upgrades to existing services.
- Prepare and lead training activities for internal and external stakeholders. Create and maintain comprehensive project documentation (included users’ guidelines and training materials).
- Build Strong awareness of latest industry trends to ensure the relevance of Digital Media solutions and active industry benchmarking.

**What will make you successful**
- Degree in IT, Computer Science, Engineering, Digital Business or equivalent work experience.
- 5+ years of experience working with Google Analytics 360 and Google Tag Manager 360 and their APIs.
- 5+ years of experience in managing project in Digital media and analytics industry: Web analytics, Display or Search Media, Programmatic Media Buying (preferably on Demand side), Data Management Platforms (DMP)
- Experience on analyzing and breaking down problems and information using structured frameworks and methodologies.
- Analytical thinking abilities and client facing communication skills
- Business focus ability.
- Experience with Google Looker Studio, BigQuery and Power BI.
- Curiosity to learn and power to adapt, a can-do attitude and receiver obsessed mindset
- Ability to develop/maintain productive business relationships.
- Excellent English written and oral communications skills.
- Strong interpersonal skills.
- Mobility: the position may involve international traveling.
- 3+ years of experience in a complex, matrix based international company, global environment and with virtual teams.
- Experience with “AI for Marketing” leveraging Google Cloud’s BigQuery and ML components.
- Experience with Google Tag Manager Server Side Tagging.
- Post-degree in Digital Marketing
- Experience with multi-source data integration projects.
- Experience leveraging MS Sharepoint, MS Teams, JIRA and Confluence.

**Benefits**

An attractive and dynamic international working environment with the most talented and engaged IT professionals in their field and working with best-in class technologies

Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset

Great benefits including competitive salary and a comprehensive social benefits package

Hybrid working environment with flexible working scheme, allowing everyone to meet their needs enjoying the advantages of remote work and combining with the amazing Nestlé facilities (dog friendly) and culture.

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