Head of Brand

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us.

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace's convenience & reach. Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world's best unique goods trading platform.

**The Challenge**

Wallapop is more than just a marketplace—it's a movement powered by the circular economy, where every transaction adds value to the community and the planet. Rooted in Opportunity, Accessibility, and Sustainability, we are reimagining consumption in a more human, connected way. As Head of Brand, you'll have the unique opportunity to shape how the world sees and connects with this vision, creating a narrative that not only inspires but also drives meaningful growth.

At Wallapop, our brand is one of our most valuable assets—it's the heart of everything we do. Our brand plays a key role in powering the reusing revolution and challenging first-hand consumption by driving social change.

As the Head of Brand, you will be the steward of Wallapop's identity, leading the charge to deepen its emotional connection with our users while driving impactful brand strategies that translate into tangible growth.

Wallapop stands for empowering a more human way of consuming, guided by our three core pillars**:Opportunity**, **Accessibility**, and **Sustainability**. We believe in creating a brand that reflects these values while celebrating the benefits of the circular economy—delivering tangible value to our community through smarter, more meaningful consumption. As Head of Brand, your role will be to craft and amplify this vision, ensuring that our narrative connects deeply with users while driving growth, loyalty, and advocacy.

We believe in the power of creativity to win hearts and change mindsets all over the world with bold, brave, playful, and relevant brand actions in the shape of integrated campaigns, activations, creative PR, branded entertainment, social community building and liquid ideas whatever their format is.

**What You Will Do**
- **Brand Strategy & Vision**: Own and evolve Wallapop's brand strategy, ensuring it reflects our mission and emphasizes our three pillars—Opportunity, Accessibility, and Sustainability—while showcasing the value of the circular economy to our community.
- **Narrative Development**: Build and sustain a compelling brand narrative that highlights how Wallapop empowers a more human, connected way of consuming, fostering stronger emotional bonds with the brand.
- **Creative Leadership**: Drive creativity across campaigns, visuals, and messaging, ensuring our brand voice is consistent, inspiring, and deeply connected to user values. This also includes generating viral ideas that can be amplified in earned media.
- **Team Leadership**: Lead and inspire a team of brand managers, creatives, and partners, fostering collaboration and innovation to bring Wallapop's story to life. This will require ensuring agility in the brand team by defining and evolving processes and ways of working.
- **Cross-Functional Collaboration**: Partner with Product, Marketing, and Growth teams to ensure brand strategies are seamlessly integrated into all aspects of the business, enhancing both user experience and growth.
- **Growth-Driven Branding**: Design and implement brand strategies that not only enhance awareness and trust but also drive user growth and deepen engagement with Wallapop.
- **Metrics of Success**: Establish and track brand KPIs, ensuring measurable impact on awareness, emotional connection, and community growth.

**What We're Looking For**
- Track record in building or leading brands that people love. B2C is a plus. Architect and steward of the brand: Promoting brand relevance and consistency.
- Proven ability to influence and inspire across the organization, and generate buy-in and alignment on both strategic and execution levels. Exceptional communication and leadership skills, with the ability to rally teams and stakeholders around a shared vision and deliver results.
- Deep understanding of storytelling and the ability to connect the advantages of the circular economy with user-centric narratives that drive emotional resonance.
- A smart risk taker who helps us make brave and bold moves to make the most of our resources.
- A culture-connected soul. Able to identify opportunities not only to keep our brand linked to the zeitgeis