Senior User Acquisition Manager

**Appodeal** is a dynamic US-based product company with a truly global presence.

We have offices in **Warsaw, Barcelona and Virginia**along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

**Why Appodeal?**

At Appodeal, we're more than just a company—we're a team united by a common mission**:to help every person discover and grow their talents**

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

- **Continuous Learning and Growth**: We are passionate about learning, growing personally, and building rewarding careers.
- **Making an Impact**: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- **Solving Exciting Challenges**: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- **Enjoying the Journey**: We believe in having fun while working toward our goals.

We are looking for an **experienced and data-driven Senior User Acquisition Manager** to lead and scale our **performance marketing efforts** for our portfolio of **Casual Gaming Apps** that monetize through **IAA (In-App Advertising)**. This role requires **deep expertise in Applovin and Google UA campaigns**, as well as strong knowledge of **other UA channels**.
You will be responsible for designing, executing, and optimizing user acquisition strategies across multiple platforms while maintaining a **lean, analytical approach** to drive cost-efficient user growth. Your ability to **analyze performance data, iterate quickly, and scale profitable campaigns** will be key to success in this role.

**Key Responsibilities**
**User Acquisition Strategy & Execution**
- Own and optimize UA campaigns across **Applovin, Google Ads, and additional channels** (e.g., TikTok, Meta, DSPs, ASA).
- Develop **scalable UA strategies** for casual gaming titles with **IAA monetization**, ensuring profitability and ROI-positive growth.
- Identify **new growth opportunities**, testing different networks, creatives, and bidding strategies.
- Manage **campaign setup, tracking, and attribution**, ensuring data accuracy and proper event mapping.

**Data-Driven Optimization & Analysis**
- Continuously analyze **performance metrics (ROAS, LTV, CPI, retention, ARPU, etc.)** to optimize acquisition funnels.
- Use **a/b testing** to refine **creatives, targeting, and bidding strategies**.
- Work closely with data teams to **leverage BI tools and dashboards** for real-time decision-making.
- Develop **models for predictive LTV** and guide budget allocation accordingly.

**Creative Strategy & Testing**
- Collaborate with **design teams** to conceptualize, test, and iterate high-performing ad creatives tailored for different networks.
- Lead **creative testing frameworks** across Applovin and Google to identify winning formats and messaging.
- Stay ahead of **trends in ad formats, automation, and audience segmentation** for casual gaming audiences.

**Cross-Team Collaboration & Multi-Tasking**
- Work cross-functionally with **Product, Monetization, and Data teams** to align UA strategies with game performance and revenue goals.
- Provide **insights and recommendations** on in-game optimizations that could improve LTV and ad monetization impact.
- Maintain a **lean, test-and-learn mindset**, iterating quickly without excessive resource dependencies.

**Key Qualifications**
- **5+ years of experience** in User Acquisition, ideally within **Casual Gaming (IAA monetization model).**:

- **Expert knowledge of Applovin and Google Ads**, including campaign structures, bidding strategies, and automation.
- Experience running **multi-channel UA campaigns** (Meta, TikTok, DSPs, ASA, Unity, IronSource, etc.).
- Strong **analytical mindset**, highly proficient in **data interpretation, campaign analysis, and ROAS modeling**.
- Experience with **mobile attribution tools** (AppsFlyer, Adjust, Singular, or similar).
- Proficiency in **Excel, SQL, or BI tools** (Looker, Tableau, or similar) is a strong plus.
- Ability to **multitask and thrive in a fast-paced, lean environment** while maintaining a hands-on approach.
- A **natural curiosity for data and experimentation**, always looking for ways to improve performance.

**Why Join Us?**
- Opportunity to **own and scale user acquisition** for high-growth casual games.
- Work with **cutting-edge UA automation** and machine learning tools.
- Collaborate with a **highly skilled team** in an agile, fast-moving environment.
- Competitive salary, performance bonuses, and career growth opportunities.

Join us and take our user acquisition strategy to the next level

**We believe in the following values, and hope you do too**:

- **We Work Together to Serve Others.**Collaboration is at the heart of everything we do