Senior Manager, Mobile User Acquisition
hace 2 días
Team NameMarketingJob TitleSenior Manager Mobile User AcquisitionRequisition IDR Job DescriptionBlizzard Entertainment is seeking a data‑driven creative and strategic Senior Manager Mobile User Acquisition to play a key part in performance marketing efforts across its mobile portfolio. This role is pivotal in scaling Blizzard’s mobile games globally including titles like Diablo Immortal, Hearthstone and upcoming releases.You will manage UA campaigns across multiple channels, contribute to creative and data strategy, provide input into the long‑term marketing strategy and collaborate cross‑functionally with product, analytics, finance and brand teams. You’ll also be responsible for managing relationships with key partners and attribution platforms.The ideal candidate should be able to both zoom in and out; capable of diving deep into granular metrics but also able to take a step back and understand their contribution to the bigger business picture.Key ResponsibilitiesDevelop and execute full‑funnel UA and retargeting strategies across paid channels (Meta, Google Ads, Apple Ads, TikTok, Applovin, Unity Ads, Liftoff, Moloco and others).Monitor campaign spend pacing and KPIs such as ROAS, LTV, CPI across partners.Independently access and analyse performance data using tools like Tableau, Looker, AppsFlyer and external partner dashboards.Contribute to data strategy such as predictive LTV and ROAS and attribution modelling.Partner with Mobile UA Creative to ideate, test and optimise ad creatives across formats. Use your creative and analytical mindset to guide creative production.Maintain strong business relationships with external partners to gain access to benchmarking incentives and additional support.Conduct innovative testing of new partners, campaign types, optimisation strategies and incrementality.Work closely with Product, Brand, Marketing, ASO, Finance and Analytics to align UA efforts with broader business goals.Participate in recurring operational and strategic syncs, financial pacing reviews and strategic planning sessions.Required Qualifications5 years of experience in user acquisition for mobile games or alternatively 10 years in paid media or digital marketing.Proven success managing multi‑million dollar UA budgets and scaling mobile games globally.Deep understanding of attribution, re‑engagement, SKAN and probabilistic measurement. Strong analytical skills with proficiency in Excel and data visualisation tools.Experience with creative testing frameworks and performance optimisation.Excellent communication and stakeholder management skills.Nice to HavesPrior experience at a top mobile gaming studio especially in mid‑core RPG, action and strategy genres.Familiarity with LTV modelling, MMM, causal impact theory, incrementality and cross‑platform attribution.Background in launching new titles and scaling live services.Experience in other growth channels such as influencers, CTV, brand partnerships etc.Key SkillsEclipseBus DrivingGeneral EmploymentIT Service ManagementFinancial AccountingEmployment TypeFull‑TimeVacancy1#J-18808-Ljbffr
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Senior Manager, Mobile User Acquisition
hace 2 días
barcelona, España Activision Blizzard A tiempo completoTeam Name Marketing Job Title Senior Manager Mobile User Acquisition Requisition ID R Job Description Blizzard Entertainment is seeking a data‑driven creative and strategic Senior Manager Mobile User Acquisition to play a key part in performance marketing efforts across its mobile portfolio. This role is pivotal in scaling Blizzard’s mobile games...
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Mobile User Acquisition Manager
hace 2 semanas
Barcelona, España 360 Talent A tiempo completoAcerca del puesto Mobile User Acquisition Manager Nuestro cliente, una empresa tecnológica del sector del ocio yentretenimiento, con el fin de ampliar el equipo de sus oficinas situadas en Bacelona,está buscando un Mobile User AcquisitionManager.Deseamos conocer perfiles con al menos un año de experiencia liderando elproceso de adquisición de usuarios de...
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Mobile User Acquisition Manager
hace 1 semana
barcelona, España 360 Talent A tiempo completoAcerca del puesto Mobile User Acquisition Manager Nuestro cliente, una empresa tecnológica del sector del ocio yentretenimiento, con el fin de ampliar el equipo de sus oficinas situadas en Bacelona,está buscando un Mobile User AcquisitionManager. Deseamos conocer perfiles con al menos un año de experiencia liderando elproceso de adquisición de usuarios...
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User Acquisition Manager
hace 2 semanas
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User Acquisition Manager
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Barcelona, España Socialpoint A tiempo completoJoin to apply for the User Acquisition Manager role at SocialpointLet’s have fun shaping your future!We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take‑Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the...
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User Acquisition Manager
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Barcelona, España Socialpoint A tiempo completoJoin to apply for theDesplácese hacia abajo para encontrar los detalles completos de la oferta de trabajo, incluyendo la experiencia requerida y las funciones y tareas asociadas.User Acquisition Managerrole atSocialpointLet’s have fun shaping your future!We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take‑Two...
