Performance Marketing Manager

**About the company**

Openprovider is an ICANN-accredited domain registrar and technology company that was established in 2004 in Rotterdam, Netherlands. With a team of 70 dedicated professionals, we have embraced the fully remote work model, allowing our employees to work from anywhere in the world. Say goodbye to the daily commute and the hassles of traffic, as we offer the freedom to work from the comfort of your own space with just your laptop and a cup of coffee by your side.

Find out more about Openprovider on our website: About us, Career page.

**About the role**

We are looking for an experienced Performance Marketing Manager who will be responsible for planning, implementing, and optimising performance marketing campaigns to drive traffic, conversions, and revenue. You will play a crucial role in expanding our customer base, increasing domain sales, and enhancing our brand presence across various digital platforms.

**Team setup**

The Marketing team currently includes Marketing Team Leader, Marketing Operational Manager, Copywriter, Frontend Developer, and UI/UX Designer. Performance Marketing Manager will report to a Marketing Team Lead.

**Key responsibilities**
- Develop and Execute Performance Marketing Strategies:

- Create and execute data-driven performance marketing strategies across channels such as paid search, display advertising, social media advertising, and affiliate marketing.
- Collaborate with the marketing team to align performance marketing efforts with overall marketing initiatives and business objectives.
- Data Analysis and Reporting:

- Analyze marketing campaign data, generate performance reports, and present findings to the management team.
- Use insights to make data-driven decisions and optimise marketing efforts
- Manage Paid Advertising Campaigns:

- Oversee and optimise paid search and display campaigns, including keyword research, bid management, ad copy creation, and A/B testing.
- Monitor campaign performance, ROI, and key performance indicators (KPIs) to continuously improve campaign effectiveness.
- Social Media Advertising:

- Strategise and execute social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Identify target audiences and tailor ad creatives for maximum impact.
- Affiliate Marketing:

- Develop and maintain partnerships with affiliate partners to drive domain sales and brand exposure.
- Monitor affiliate performance and optimise commission structures to incentivise high-quality traffic.
- SEO and Content Marketing Collaboration:

- Collaborate with the SEO and content marketing teams to align efforts and leverage content assets for performance marketing campaigns.
- Conversion Rate Optimisation (CRO):

- Implement CRO strategies to enhance landing page and website performance, improving conversion rates and overall user experience.
- Budget Management:

- Manage the performance marketing budget effectively, ensuring efficient allocation and return on investment.

**Competences
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Performance Marketing Manager or in a similar role within the digital marketing domain.
- Strong track record of driving successful performance marketing campaigns with tangible results.
- In-depth knowledge of digital marketing platforms, including Google Ads, Facebook Ads Manager, and other performance marketing tools.
- Familiarity with domain industry trends and competitive landscape is a plus.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strong project management and organisational abilities.
- Creative thinker with a passion for staying up-to-date with the latest digital marketing trends and innovations.

**We offer**
- A full-time permanent role (the Netherlands, Spain, and India) and contractor position available elsewhere (with paid holidays and sick leave);
- 100% remote work (you can work from any location, no need to go to the office);
- International team and regular online events to stay connected;
- Internal hackathons, workshops, and knowledge-sharing sessions;
- Quarterly review and annual salary review;
- Flexible working hours (we don't have time trackers, we are a result-oriented company);
- We are ISO 27001-certified remote workplace.