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Marketing Performance Manager New Markets
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Designing and implementing country marketing strategies for our new-to-enter markets Spain, Italy & Poland that results in actual impact can be quite a challenge. If you love to build marketing right from the start, when you like to travel and meet new people, if you have what it takes..... Then - please let's meet
**Your mission**
You will play a crucial role in realizing our growth ambitions in the new markets, Spain, Italy and Poland right from the start. You are responsible for the optimal performance of the Marketing team and/ or the agency you work with and deliver a substantial contribution in providing leads to drive growth. You are the driving force behind the planning, implementation and execution of the overall marketing strategies and execution in Spain, Italy and Poland with a focus on go-to-market activity planning and executing. You facilitate the Group Strategy & Scaling Officer and the respective country MD (managing director) in obtaining business through lead generation programs, start attention to brand visibility and providing local customer and market insights. Because online performance is so important, you will actively participate in sales and marketing operations and therefore this role has a strategic, a tactical and an operational dimension.
Your responsibilities in a bit more detail
- Developing, implementing and managing the marketing strategy and marketing plan for Spain, Italy and Poland and associated budgets & KPIs in collaboration with the Group Marketing Officer, linked to objectives of the Group and the respective markets. Drawing up the annual marketing plans
- Sparring partner to the Group Marketing Officer in shaping the overall marketing strategy and translation to the local market.
- Developing, implementing, analyzing and optimizing digital marketing campaigns (PPC focused to start with) arising from the commercial calendar (brand and lead generation) in collaboration with (int.) colleagues.
- Ensure successful lead generation and brand visibility within defined online and offline channels (design, implementation, monitoring, optimization).
- Plan & activate PR and events to position BauWatch as Europe’s leading provider of temporary CCTV, including thought leadership engagements with senior leadership
- Carrying out local customer, trend and market research. Analyzing insights, sharing and directing improvement programs in the customer journey.
- Continuously following developments in the marketing field and proactively sharing with other team members.
- Maintaining relationships, managing external partners and agencies.
- Sharing best practices, proactively working together to achieve goals with MT, Group Marketing Officer and Marketing Performance Managers in other countries.
- Leading the marketing team with a focus on the customer, building a strong brand, optimizing processes and campaigns and stimulating cooperation.
**You fit best if you provide the following**
You are thrilled to capture the entire Marketing world of responsibilities
- from brand, communications, content, PR, event to lead generation
- in a data & analytics manner. You roll up your sleeves, you don't wait for others to take actions but take your own initiative and get things done. You give color, passion and shape to this role and accompany us in turning the BauWatch story into an even bigger success story. You manage your projects independently in close cooperation with the marketing team and in project teams. On top you stand for team spirit, social competence and initiative in a hands-on mentality?
You fit even better to the role when you provide the following
- At least three years of work experience in a similar position.
- Bachelor degree in economics or similar area in the field of Marketing or Business Administration.
- Proven experience in developing and implementing B2B campaigns, both brand and lead generation driven.
- Proven track record in lead generation, data-driven work and conversion optimization.
- Able to gain and interpret data & analytics in the operation and independently build KPI dashboards in Google Data Studio.
- Experience in leading and motivating a team and/or managing an agency.
- Experience implementing and using common marketing management tools such as Salesforce, Pardot, Hootsuite, Mailchimp, SEMrush etc.
- Excellent English language skills, verbally and in writing.
- Self-starter and excellent communication and presentation skills.
**What we offer you**
We offer exciting tasks, a lot of creative freedom, room for independent work and a variety of development opportunities in an international environment. The intention of a permanent employment and a company pension plan. Cause we like to bind good people. Flexible working hours, 25 days of vacation, a permanent employment contract. Modern technical work equipment and communication tools. Great team spirit, open doors, we are one family. A modern on-site workplace and hybrid is also possible. A
