Senior Digital Content Manager

**Our Company**

Sector:
Petfood Industry

Turnover:
600M€. Third company in Europe in the pet care dry food business

Employees:
1.100 (4 production centers in Europe)

**Location**:
Barcelona, Spain

At Affinity we are much more than experts in animal nutrition. For 50 years we have worked together with a common purpose:
**to bring together humans, dogs and cats for a better world**.

Today, the more than 1.100 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and Snetterton in UK. In France we are a small and very dynamic team working in a challenging and good atmosphere.

We are very
**proud of our brands** (in Grocery: Ultima, Brekkies, and in Specialist Channels: Advance, Trainer, Libra ), and the work and our engagement with the Affinity Foundation.

Our company is
**going through exciting times**, we are growing internationally, with new innovation projects and new market challenges. On top of this we are very innovative player changing the rules of the game and high investor in media.

We want to continue
**leaving our footprint** and we want you to be part of it. We are looking for talented, bright, and driven people to join us, and in this case, passionate about brand development.

If you'd like to help us achieve our common purpose and keep growing professionally, this is your chance to leave your footprint by joining our amazing
**Marketing Team.**

***

**WHAT WE OFFER**

We are looking for a
**Senior**
**Digital**
**Content**
**Manager** based in our Barcelona Office at Hospitalet de Llobregat. An ambitious and enthusiastic full-time individual to join our global team and to help us to increase market share and brand’s reputation, improve consumer experience and drive company’s growth within all the markets.

Reporting to the Global Senior Brand Manager (Fame & Content), you will join a multicultural team to work in our leading portfolio Brand. Within this team your position has an extremely important value when it comes to making Ultima a famous brand in pet parenting by creating engaging and relevant content in a digital environment through which Ultima truly connects with its audience.

The role of the new Senior Digital Content Manager requires a creative, proactive, dynamic, team-focused, experienced and digitally savvy professional based in Barcelona.

**YOUR CHALLENGE**
- Define and execute the global brand strategy for Ultima by co-piloting our digital transformation and leading our branded content activities and CRM.
- Oversee and develop a top-notch social media strategy, leverage social across platforms and integrate social media into omnichannel marketing strategy (Facebook, Instagram, TikTok, etc.)
- Work shoulder to shoulder with our key markets (Spain, France, and Italy) to help them develop and execute their annual plans.
- Create engaging content, from a creative and innovative perspective. In addition, translate it into useful Monthly Editorials Calendars.
- Measure weekly performance & create detailed reports.
- Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets.
- Collaborate with different teams (Digital Agency, PR, Content, Media, etc,) to raise awareness and create excitement for our branded content.
- Create informative content to help educate our partners on the new digital strategy.
- Ensure campaign standards, deadlines, and goals are being fulfilled.
- Brief assets creation & adaptations for digital campaigns (mainly focused on Social Media) ensuring they meet platform specs and are results oriented.
- Translate the brand vision and strategy into clear, compelling and consumer-friendly messaging that inspires and connects with our target.
- Maintain the brand tone of voice across multiple channels, ensuring consistent storytelling.
- Act as an ambassador for the Brand.

**YOU WILL ROCK AT THIS ROLE IF**
- +5 years of proven experience in a hands-on Digital Marketing Department (experience focused on Social Media Strategy is a plus).
- A passion for and advanced knowledge about social media trends is a must. Especially on Instagram and TikTok.
- Ability to analyze and interpret performance data and make recommendations to optimize the effectiveness of the marketing activities.
- Talent to adapt to a fast-growing and quickly changing environment; therefore a solution-minded, innovative, proactive and creative mindset is essential.
- Strategic thinking and critical vision; always determined to achieve our Ultima’s brand standards.
- Good organizational skills. Experience of working and delivering multiple projects under the “Agile” methodology.
- Comfortable and confident in presenting / visualizing your concepts to different stakeholders.
- Ability to adapt to and translate feedback from one department to another.
- Team-management skills. A team oriented, positive, and good sense of responsibility and ability to guide / give direction