Senior Digital Content Strategist

We help the world run better At SAP we keep it simple: you bring your best to us and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape what’s next. The work is challenging but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing and truly belong. What’s in it for you: constant learning, skill growth, great benefits and a team that wants you to grow and succeed. SAP’s EMEA Digital Hub is one of the leading and most innovative teams in the company aimed at delivering exceptional customer experiences in a scalable, speedy and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net‑new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better‑enabled and more equal world. Job Profile As a Senior Digital Assets & Content Curation Specialist you will scale SAP’s Digital Assets Management framework across EMEA by turning strategy into execution. You will combine creativity, digital fluency and analytical thinking to create structure and optimize digital and customer‑facing content that fuels demand generation, deal acceleration and customer engagement. Collaborating across cross‑functional teams in a matrix environment you will deliver the right content to the right audience through impactful, measurable digital experiences that drive business results. The Role Lead the collaboration with Marketing, Presales, Lines of Business and other content providers to identify and tailor digital assets to regional LoB and industry needs, aligning content to specific segments, accounts and outbound demand‑generation campaigns. Create and adapt campaign content including outreach email sequences, microsite copy and other customer‑facing materials ensuring alignment with SAP’s tone, value proposition and campaign goals. Curate and refine reusable digital assets that translate GTM priorities, sales plays and industry narratives into clear, actionable materials that drive engagement and lead conversion. Orchestrate localization and translation where required, maintaining message accuracy and market relevance. Drive the digital asset workflow across EMEA campaigns by overseeing content readiness, adoption and quality across markets and delivery channels. Analyze campaign performance (reply rates, CTR, conversions, pipeline impact) and translate insights into concrete actions to improve content effectiveness and conversion. Leverage analytics to guide content investment and continuous optimization. Collaborate with designers, fellow curators and campaign managers to ensure consistent, high‑quality and timely delivery. Drive innovative initiatives that enhance the digital customer experience, support AI‑powered frameworks, advance automation and improve content accessibility and self‑service. Support internal enablement by sharing best practices and templates that help regional teams and the partner ecosystem adopt and scale digital assets effectively. Your Profile 7 years of experience in digital content operations, demand generation or marketing enablement, ideally in a B2B or SaaS environment. Proven ability to create and adapt content that supports sales conversations and accelerates customer engagement. Experience with digital asset management systems, marketing automation and outreach‑based workflows. Analytical and execution‑focused: skilled in using dashboards (Outreach, Power BI) to assess performance and act on insights that improve lead conversion. Strong project coordination and prioritization skills; able to manage multiple campaigns and deliverables with accuracy and speed. Comfortable operating in a matrixed environment collaborating across functions, time zones and markets. Organized, proactive and reliable; able to work independently while maintaining alignment with shared objectives. Fluent in English; additional European languages (Spanish, French, Italian) are an advantage. About the team The Digital Assets Management (DAM) team, part of SAP’s EMEA Digital Hub, plays a critical role in how digital content powers demand generation and digital selling across the region. DAM oversees SAP’s digital content supply chain—connecting strategy, design and execution to deliver high‑impact, scalable assets that enable self‑service and drive measurable business outcomes. The team curates, localizes and optimizes content to support outbound programs, accelerate deals and enhance customer engagement across SAP’s corporate business segment. By combining creative delivery with data‑driven insights, DAM ensures every asset contributes to pipeline growth, improves sales productivity and supports a modern, customer‑centric digital experience. AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status or disability in compliance with applicable federal, state and local legal requirements. Successful candidates may be required to undergo a background verification with an external vendor. Equal Employment Opportunity SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail to the Recruiting Operations Team. #J-18808-Ljbffr