Director of Marketing

**Job Number** 24103063

**Job Category** Sales & Marketing

**Location** W Barcelona, Placa de la Rosa dels Vents 1, Barcelona, Barcelona, Spain VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

**JOB FUNCTIONS**

Reporting to the General Manager, the Director of Marketing takes responsibility for the development, delivery and execution of the annual Marketing plan and Marketing budgets in line with the hotel strategic priorities and revenue targets.

**KEY RESPONSIBILITIES**:

- Be responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
- Identify new business opportunities.
- Drive the positioning and activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests.
- Act as a Brand Champion with the hotel teams. Together with each hotel’s leadership team and Marketing, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience.
- Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
- Drive loyalty Marketing: Focus on increasing engagement with Loyalty Members through the organization of events, and enhancing guest experience with Elite Members on property.
- Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Weddings, Suites, )
- Ensure full compliance with all Marriott International standards & programs.
- Champion the Social Media strategy in line with the brand positioning and hotels’ stories. Specific focus on online reputation management and guest engagement.
- Constantly monitoring and update competitive research analysis.
- Assist with all local promotional activities that support the needs of the hotel and restaurants/bars. This could include photo shoots, broadcasts, celebrity interviews, press visits and other specific events that require personal attention. Also, forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
- Together with the Area Director of Marketing translates divisional and global initiatives into the local environment and ensures participation and compliance.
- Collaborates with the department of Finance to ensure compliance with the budgeted marketing expenses.
- Connect with local and national PR teams as necessary.
- Evaluate and manage incoming media requests.
- Planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
- Drive the positioning and activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests.
- Act as a Brand Champion with the hotel teams. Together with each hotel’s leadership team and Marketing, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience.
- Create a positive work environment that supports great performance and engagement both from own and extended team.

**REVENUE GENERATION**
- Create schedule of pre and post stay marketing messages based on calendar and need periods.
- React to meetings/banqueting and room sales forecasts with appropriate sales/field marketing assistance.
- Work with Field Marketing to optimize, design and build relevant digital channels.
- Create content for hotel website.
- Connect Field Marketing teams to ensure quarterly campaigns are delivered on brand and sync in with property needs.
- Assist in connecting property to all Marriott internal sales channels.
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