Marketing Operations Manager

**About AirDNA**

AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the billion-dollar travel and vacation rental industry—with offices in Denver and Barcelona.

Our self-serve MarketMinder platform eliminates guesswork and equips Airbnb hosts with smart and competitive insights needed to succeed in the ever-evolving short-term rental landscape.

We also arm enterprise clients with customized reports and in-depth dashboards to ensure they can scale and invest strategically. These customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world.

We track the daily performance of over 10 million Airbnb and Vrbo properties across 120,000 global markets. We also collect data from over a million partner properties. This marriage of scraped and source data, enhanced by our proprietary algorithms, makes our solutions the most accurate and comprehensive in the world.

We’re firm believers that data isn’t the destination; it’s the starting point. The launchpad. The bedrock for any future-forward business.

**The AirDNA Team**

**The Role**:
The **Marketing Operations Manager** ensures that marketing efforts are efficient, data-driven, measurable, and driving revenue growth. You will oversee the infrastructure and scalability of marketing processes, tools, and campaigns. By mastering the HubSpot Marketing platform, optimizing marketing technology, automating workflows, and tracking campaign performance, you will enable strategic insights and operational excellence, driving AirDNA and Uplisting’s growth.

**Here's what you'll get to do**:
- **Master HubSpot Marketing Operations**: Manage and refine the HubSpot CRM architecture, ensure data quality, and troubleshoot issues to support marketing initiatives.
- ** Optimize Campaign Performance**: Define attribution metrics, analyze trends, and support A/B testing to ensure marketing efforts deliver measurable impact.
- ** Deliver Insights Through Data Analysis**: Create dashboards, track marketing ROI, and provide actionable insights to guide strategic decisions and resource allocation.
- ** Ensure Data Integrity and Governance**: Collaborate with cross-functional teams to uphold data consistency and governance across systems.
- ** Streamline Marketing Processes**: Implement standardized workflows, own UTM infrastructure, and ensure consistent campaign measurement and audience segmentation.
- ** Lead Operational Excellence**: Manage Google Tag Manager and analytics infrastructure, document processes, and support budget preparation and execution.

**Here's what you'll need to be successful**:
- 3+ years of experience in Hubspot - Marketing Hub.
- Demonstrated expertise in advanced Excel.
- Full proficiency in English both verbal and written.
- 3+ years of analytical experience using Google Analytics.
- ** Analytical Expertise**: Ability to analyze data for trends and opportunities, optimize campaigns, and provide actionable insights.
- ** Technical Proficiency**: Advanced experience with HubSpot CRM, integrating tools across platforms, and troubleshooting technical issues.
- ** Process-Oriented Mindset**: Proven success in designing scalable workflows, refining processes, and documenting systems for long-term efficiency.
- ** Results-Focused Approach**: A track record of driving measurable outcomes such as lead conversions, customer acquisition costs, and marketing ROI.
- ** Strong Communication Skills**: Ability to collaborate across teams, convey technical information effectively, and present data-driven insights to leadership.

**Nice to have**:
- Familiarity with campaign execution best practices, including audience segmentation and lead nurturing.
- A growth mindset and eagerness to learn in a fast-paced, dynamic environment.

**Here's what you can expect from us**:
- Salary range 47,000 - 50,000 EUR annually
- Indefinite contract
- Eligible for a 5% annual bonus
- 62 days per year to work from anywhere
- 36 holidays per year
- Four remote fixed weeks
- Continuing education stipend
- 150 EUR to spend with Cobee card available monthly for public transport, daycare, pension plan, restaurants and health insurance
- Health insurance with Sanitas (Vision + Dental included)
- Individual growth plan to progress in the role
- Standard working hours from 11 am to 7 pm
- A fun and sunny office with big terraces
- Talented international team and a vibrant work environment
- Bottom-up management: we listen to your ideas and implement them
- Team building events
- Dog friendly office

**Hiring Process**:
- First stage: Interview with the People Team at AirDNA (Online-30min)
- Second stage: Meet our Senior Director of Growth Marketing (Online-45min)
- Third stage: Assessment
- Final stage: Meet our Head of Revenue Operations (45min) + Peers (Online-30min)
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