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Senior Marketing Operations Manager, Amazon Freight
hace 3 semanas
Relevant professional non-internship marketing experience, exposed to marketing operations
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience with test and learn, marketing optimization, and experimentation
- Experience with A/B testing
- Experience presenting metrics and progress to goal to senior leadership
- Experience with Salesforce and/or Marketo
Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets?
Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history
Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools? Do you love to influence product teams and collaborate on roadmaps? Is quantifying business impact right up your alley?
Key job responsibilities
- Manage overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner liaising with the Tech team and 3rd party providers when required
- Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited stage.
- Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce
- Create, manage and influence MarTech product roadmap and strategy
- Develop tools and capabilities to enable full funnel marketing attribution
- Co-ordinate with team of software developers to develop and manage website backend
- Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
- Build, maintain and optimize the marketing technology stack that improves and scales overall marketing function effectiveness, performance, and use journey
- Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
- Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs
About the team
Amazon couldn’t deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you’ll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.
Barcelona, ESP
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience building, executing and scaling cross-functional marketing programs
- Experience with Sales Integrations and Salesforce reports
