Sea/ppc Manager
hace 3 días
**Company Description**
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We're on a mission to create joy for pets and their parents, driven by our core values of **Care**, **Courage**, **Openness**, and **Simplicity**. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
We are seeking an experienced SEA Manager to join our team and help drive our digital marketing efforts to new heights.
**Your Tasks**
- Plan, develop and manage SEA/PPC campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
- Continuously optimise account structure, keyword portfolio, product feed, audiences, ad copies, promotions, landing pages and bidding strategies according to top-level and country specific strategies and targets
- Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Monitor and analyse campaign performance, providing actionable insights and data-driven recommendations
- Conduct advanced analysis and leverage data insights to inform decision-marking, identify trends and uncover hidden growth and optimization opportunities
- Collaborate with cross-functional teams, such as Digital Marketing (SEO, Affiliate, Display), Sales, Promotions, Graphics, and Analytics, to create cohesive and successful marketing campaigns
- Stay up-to-date with industry trends, best practices, and emerging technologies in SEA/PPC
**Qualifications**
- Profound professional experience (3+ years) in paid online marketing, with a proven track record of managing successful PPC campaigns on Google Ads and Microsoft Ads
- University degree in Economics, Marketing, Digital Media or related fields
- Strong affinity for numbers and excellent analytical skills, with proficiency in Excel and confidence in data-driven decision-making
- Proficiency in using advertising tools and platforms, such as Google Ads, Google Merchant Center, Microsoft Ads, Google Analytics, Google Tag Manager, Adobe Analytics, SA360
- Strong communication skills as well as a goal-driven and team-oriented working style
- High level of initiative, accountability, reliability, and a self-motivated, driven personality
- Language skills: fluent in English; additional languages are a plus.
**Additional Information**
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup**:60% in-office, 40% remote**, collaborating with colleagues across locations.
**Our benefits**:
20% discount in our zooplus shop
Internal and external training
Team events
LI-Hybrid
✈️ 28 Annual Vacation Days
Private Medical Health Insurance
- Hybrid working model (up to 40%Home Office per month)
Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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