PPC Campaign Manager

hace 3 días

Madrid, España Kenes Group Ltd A tiempo completo

Kenes Marketing department is looking for a talented PPC Campaign Manager to join it’s team

**Responsibilities**:

- Creating, developing & implementing effective long
- and short-term paid search strategies with good Return on Advertising Spend (ROAS).
- Executing & optimizing multiple PPC campaigns simultaneously.
- Overseeing campaigns across a number of platforms (e.g. Google Ads, Social Media ads, ResearchGate).
- Creating & managing remarketing lists
- Targeting selected groups through keyword and audience research.
- Managing and editing campaign budgets and adjusting bids to optimize ROAS,
- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
- Reporting KPIs to Marketing Managers and Marketing Director on a regular basis via various dashboards.
- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
- Working with IT department to ensure smooth tracking of conversions across multiple domains.
- Reducing risk of click fraud and irrelevant spend.

**Skills, Knowledge and Experience**:

- Minimum 3 years’ experience as a PPC Manager or Digital Marketing Specialist focused on Search Engine Marketing.
- BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.
- Experience with multiple platforms, e.g. Google Ads, Facebook Ads, Twitter Ads LinkedIn Ads.
- Experience with GA4, Google Search Console and Google Tag Manager, as well as setting up and maintaining KPIs for website activity.
- You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
- Expertise using and manipulating paid search dashboards to optimize spend.
- Proficiency in MS Excel, PowerPoint, and Word.
- Excellent English, both verbal and written, and experience presenting reports and optimizations.

**Nice to have**:

- Understanding of broad-stroke digital marketing concepts and SEO.
- Knowledge of Data Studio and/or other data visualization tools is a plus
- Google Ads or a similar certification will be a plus

**What we offer**:

- Competitive salary and a full-time labor contract;
- Fixed working hours (Monday-Friday);
- Additional social benefits;
- Hybrid working mode - office with a great location and home office option for limited time;
- A challenging environment that will stimulate you to grow as a professional;
- Experience in multinational company;
- In case you are interested in this position, **please submit your CV in English.**

Position Code:

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