Alibaba Group User Operation Manager Madrid
hace 6 días
The User Operations Team leads the growth initiatives for Miravia e-commerce platform based on the ecosystem and operations matrix. The job scope revolves around using user profile and data insight to design the user lifecycle and segmentation. In addition, building the operations/engagement strategy alongside respective category and commercial teams to create a scalable and sustainable marketplace in Spain. We are seeking a talented professional who thrives at the intersection of data, product, engineering and marketing.
Key Responsibilities: - Design/Participant Miravia App user growth strategy. According to market competition analysis/insight, leverage internal/external resources, coordinate cross channel/product/marketing function team to implement the strategy. - Drive onsite growth funnel from acquisition, retention and conversion through systematic site analytics and extensive A/B testing, identify the key bottleneck, design operation strategy and execute to the last mile. - Drive visit/purchase frequency through promotion, loyalty program and gamification mechanism. - Scale and automate growth processes to make it leaner, more efficient and on a start-up mode - Works with department heads to plan and execute structural changes to achieve business objectives Requirements/Qualifications: - Min 5 years of working experience in E-commerce/Digital marketing with a bachelor’s degree in business. administration/commercial finance/marketing/economics or related fields - Experience in intelligence and analytics, incremental value-driven mindset, understanding A/B Testing framework - Knowledge of user acquisition, user retention & CRM, lifecycle management and gamification - User insight and modelling skills with strong business acumen, e-commerce background - Strong organizational and communication skills, break the boundary and execute to the last mile - Independent and self-driven, continuous breakthroughs and innovations - Fluent English level. Spanish language is a plus.
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