SR MARKETING MANAGER EUROPE
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Job Description
Lead audience growth initiatives, particularly focused on attracting younger fans in priority markets.
Leverage consumer and cultural insights to inform regional marketing plans and decision-making.
Adapt global campaigns to local markets while ensuring brand consistency.
Build partnerships, creator collaborations, and marketing initiatives to expand reach and engage new audiences.
Collaborate cross-functionally with Brand, Social, Communications, Content, and Digital teams to deliver integrated campaigns.
Work closely with promoters and broadcasters to drive year-round market growth and support key events.
Coordinate marketing activities across digital and offline channels, managing agencies and local partners.
Own campaign execution end-to-end, including budget management, performance tracking, and optimization.
Measure results, share best practices, and drive continuous improvement across the region.
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