Senior Marketing Manager, Strategic

DescriptionAmazon Web Services Europe South (Spain, Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led, personalized marketing initiatives.
DescriptionAmazon Web Services Europe South (Spain, Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led, personalized marketing initiatives.
The ABM Manager will own the end-to-end strategy and execution of ABM programs, working backwards from customer needs to create data-driven, multi-channel engagements that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence and align cross-functional stakeholders including account teams, sales managers, and partner organizations.
Key job responsibilitiesDesign and execute ABM campaigns (1:1, 1:few) aligned with area and global frameworks that drive measurable business impactPartner with account teams to translate account priorities into insight-led marketing programsDevelop customer value propositions and orchestrate executive engagement programs that deepen relationships within target accountsAnalyze customer data, buying signals, and market trends to inform campaign strategy and optimizationExecute multi-channel programs (events, digital) that deliver personalized account experiencesCollaborate with demand generation and partner marketing teams to ensure ABM programs integrate with broader go-to-market effortsTrack and report on program performance, using data to optimize and scale successful approachesDrive operational excellence through standardized processes, documentation, and best practicesManage program budgets effectively, demonstrating frugality while maximizing impactCollaborate with the global ABM community to share learnings and adopt proven practicesA day in the lifeEvery day starts with the customer. You'll review account intelligence and buying signals, partner with account teams to align on priorities, and coordinate joint engagements with Demand Generation team and Partner Marketing. You'll be hands-on
- building precision events, launching multi-channel campaigns, crafting personalized content, and orchestrating executive engagement programs. You'll analyze performance data to optimize and scale what works, share best practices with the broader ABM community, and collaborate across teams to support customers and shared demand drivers across your region. The challenge: turning deep account insights into precision marketing that drives revenue, relationships, and reputation.
About The TeamWe are the AWS Europe South Marketing team, part of the broader AWS Marketing organization, covering Spain, Italy, and Portugal. We deliver Account-Based Marketing for strategic enterprise customers, working closely with account teams to turn deep customer understanding into personalized engagement that earns trust and accelerates business outcomes. We are guided by Amazon's Leadership Principles in everything we do. If you thrive in fast-paced environments where you can shape strategy and see direct impact on customers, this is the team for you.
Basic QualificationsExperience in a business-to-business (B2B) environment, high-tech products/servicesExperience building, executing and scaling cross-functional marketing programsExperience using data and metrics to measure impact and determine improvementsExperience communicating results to senior leadershipSpeak, write, and read fluently in SpanishSpeak, write, and read fluently in English, and have the ability to take direction in EnglishBachelor's degree, or MBA in management, business administration, economics, engineering, marketing10+ years of professional marketing experience across program, campaigns, operations and events in a BtoB/IT environment in Spain/Portugal.
Experience with marketing technologies, martech stack, across marketing automation, social media platforms, CRM (Salesforce.
Com), data analysis and reporting tools.
Preferred QualificationsExperience in creating account based enterprise marketing plansSpeak, write, and read fluently in PortugueseTrack record of building insight-led engagement programs that drive executive-level relationships, pipeline acceleration, and revenue growth in complex B2B environmentsAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstan