Senior Marketing Analyst Hybrid, Barcelona

Own the reporting, attribution, and analysis that guide how Rover grows customer lifetime value across our core marketplace and newer brands. Join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function).
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Location:
Barcelona, Spain. Hybrid role – you’ll be in our Poblenou office two days a week (Mondays and Thursdays). Must be based in Barcelona or be willing to relocate.

What You'll Do
Build marketing reporting leadership relies on; own dashboards, data models, and reporting layers that Lifecycle Marketing and broader Marketing leads use day‑to‑day, fixing noisy, inconsistent, or missing data.
Investigate the business and lead analysis across retention, LTV, and channel performance – including our multi‑brand and international expansion – turning findings into actionable narratives for leaders.
Work the attribution layer by partnering on attribution and measurement to understand what drives growth across markets and brands.
Write SQL against large event‑based datasets and collaborate with Analytics Engineering on marketing data models behind your reporting.
Serve as the analytical bridge to Martech by QA’ing business logic in CRM pipelines and validating audience data so campaigns are measurable from day one.
Root‑cause metrics, tying movements to demand‑ and supply‑side dynamics across our two‑sided marketplace.
Requirements3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context.
Strong SQL skills, including complex queries on large datasets and reviewing others’ code.
Track record building reporting and dashboards that stakeholders genuinely trust.
Solid statistical grounding with Python or R, and experience owning A/B tests end‑to‑end.
Clear communicator who enjoys partnering directly with business stakeholders.
Experience with a data visualization tool (e.
G., Mode, Looker, Tableau).
Nice to HaveExperience supporting a Lifecycle Marketing, CRM, or retention function (email, push, or SMS).
Familiarity with marketing attribution concepts (MMM, last‑touch, multi‑touch).
Experience building transformation models (dbt or similar).
Experience in a two‑sided marketplace, or with multi‑brand / international marketing.
Familiarity with our stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch.
Experience using agentic AI tools (e.
G., Claude) to accelerate SQL, analysis, or documentation.
BenefitsLong‑term incentive plan with a company performance‑based cash payoutPension planPrivate medical insurance25 days PTOMeal allowance and versatile compensation plan (transport and nursery)Gym membership€450 to cover costs associated with pet adoptionAnnual €150 wellness reimbursementFlexible work hours – while you may need to be in the office at certain times, overall flexibility is providedGrab snacks, fresh fruit in our kitchen to keep yourself goingRegular team activities, events, game nights, and moreDog‑friendly officeCompensationIn the greater Barcelona area the first‑year salary range is €47,124 – €60,319. Cash compensation will be determined based on experience, qualifications, skills, and abilities demonstrated in the interview and hiring process.
EEO StatementRover is an equal‑opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances. xhfqzwm #J-18808-LjbffrHay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.