Director Brand – UK and Emerging Markets

hace 6 días

España The Trade Desk A tiempo completo

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk
What you'll do:

Reporting to the GM of EMEA Brand Marketing, the Director of Brand Marketing will be responsible for overseeing all Brand Marketing efforts across UK, and emerging markets including Spain, and MENA. We’re looking for a marketing leader, who isn’t afraid to roll up their sleeves when necessary. A results driven, storyteller who gets excited about simplifying data, building relationships and increasing brand awareness across the industry.
Develop and execute comprehensive go-to-market strategies for the UK and emerging markets.
Be a true business partner to the UK and Spanish leadership teams as a trusted subject matter expert in region, working closely to create and execute the marketing strategy and innovative brand building initiatives.
Collaborate with the broader marketing team (PR, Events, Digital, Performance Marketing, Research & Insight) to support the execution of 360-degree program launches in UK, and our emerging markets such as Spain and MENA.
Understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions.
Present insights to European business leadership in monthly measurement meetings integrating results from PR, digital, sponsorships, events and align on most impactful marketing initiatives.
Establish marketing KPIs for the markets; report on metrics; collaborate with local and marketing leaders to continuously optimize in market plans.
Present an informed POV to cross-functional team and senior business leaders to ground our marketing initiatives in a broader business context.
Balance long-term strategic thinking with short-term executional excellence.
Support the wider EMEA team on broader regional marketing programs on an ad hoc basis, as they arise.
Nurture a team culture of constant learning and improvement, bringing and supporting new ideas.

Who you are:

BA/BS degree or equivalent practical experience.
Proven marketing experience at a brand advertiser, agency, media company, product marketing, performance marketing/demand gen.
Understanding of the programmatic advertising industry and AdTech ecosystem.
Clear understanding and experience working with and presenting to sales teams.
Compelling storyteller obsessed with performance motivated to simplify complexity.
High EQ with the ability to build relationships across large teams and thrive in a fast-paced environment.
Has concepted, developed and executed various campaigns utilizing all aspects of marketing channels including: Thought Leadership, Campaigns, Events, editorial and social content.
Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must.
Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects.
Able to work independently/autonomously and communicate up, down and laterally to project stakeholders.
Comfortable with white space - ability to break down complex problems into actionable work plans with test and learn agenda.
Experienced developing and managing a team.
Proficiency across multiple marketing tools/systems a plus: Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana, Bizible, Excel, Tableau.
Fluency in another language is preferred.
Mix of B2B/B2C background a plus.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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