Leisure Marketing Product Manager

Hace 3 días

Madrid, España Europcar-Mobility-Group Jornada completa

Europcar Mobility Group in Madrid seeks a Marketing Leader for the Leisure segment across Spain and Portugal. You will own the main KPIs and P&L from a marketing perspective, and collaborate with Marketing, eCommerce, Fleet, Leisure Sales, Customer Service and Operations to design and implement promotional campaigns.

You will drive product development (B2C offers, pricing, bundles, loyalty), analyze customer profiles, define distribution channels, and deploy local go-to-market strategies while