Sales & Marketing Director

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

About The Role
The primary mission of our Sales & Marketing Director is to build a predictable, scalable, and high-performing growth engine that consistently generates qualified leads and converts them into long-term clients.
Mission Statement You will be responsible for ensuring that our marketing efforts generate a steady pipeline of opportunities while continuously improving our sales processes, qualification standards, and closing rates. Through strategic leadership, commercial insight, and operational excellence, you will align both departments toward one common objective: sustainable revenue growth.
General Responsibilities Owning the entire sales and marketing funnel from lead generation through to signed contracts and new client acquisitionDeveloping and executing the company's overall sales and marketing strategy in alignment with business growth objectivesAuditing existing sales and marketing processes, identifying operational gaps, inefficiencies, and opportunities for improvement, and implementing effective solutionsBuilding predictable and scalable lead generation systems across multiple acquisition channels, including SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other growth initiativesEnsuring a consistent flow of qualified leads that supports the company's revenue targetsImproving sales performance by optimizing lead qualification, sales processes, pipeline management, and conversion ratesPersonally leading strategic sales initiatives and key opportunities during the initial rebuild phase while remaining actively involved in high-value deals when requiredBuilding, recruiting, developing, and leading high-performing Sales and Marketing teams as the departments continue to scaleManaging departmental budgets, hiring plans, resource allocation, and channel investment decisions to maximize return on investmentEstablishing clear KPIs, performance metrics, and reporting systems across both Sales and Marketing functionsMonitoring pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performancePresenting regular performance reports, strategic recommendations, and revenue forecasts to Company LeadershipWorking closely with the Service Department to ensure alignment between client expectations, sales commitments, and service deliveryCollaborating with internal stakeholders to continuously improve client acquisition, onboarding, and long‑term client successIdentifying new market opportunities, strategic partnerships, and innovative growth initiatives that contribute to the company's long‑term expansionContinuously researching industry trends, competitor activity, ecommerce developments, and emerging marketing strategies to maintain Hustler Marketing's competitive advantageDeveloping scalable processes, documentation, and operational frameworks that improve departmental efficiency and long‑term growthCreating a culture of accountability, ownership, continuous improvement, and commercial excellence across both Sales and Marketing teamsParticipating in leadership meetings and contributing to the overall strategic direction of the companySupporting other departments with commercial insights and strategic initiatives whenever requiredDirectly reporting to Company LeadershipPosition Specs Full-time commitment while meeting our general availability for office hoursAn average of 140 tracked hours per month consistentlyFixed-rate monthly salary paid in USD, with uncapped performance-based commission tied to closed revenueReceive contractor status after signing our non‑disclosure agreementExclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing)Committing to a 30‑day notice period after the first two months (with the first two months being the trial‑and‑adaptation period paid at full rate)Regular performance reviews every 9‑12 months, with the first one being after 3‑6 monthsRe‑evaluation of the role and workload after 6‑12 monthsFully remote position with a flexible work scheduleSenior leadership position with direct ownership of Sales and Marketing strategy, budget, channels, and hiringRequirements About You The ideal candidate is a commercially driven leader with extensive experience building, leading, and scaling both sales and marketing functions. You have successfully owned revenue targets, developed high‑performing teams, and implemented systems that generate predictable business growth.
You are equally comfortable developing long‑term commercia