Paid Media Engineer

Day-to-day at Baker is 50% Spanish, 50% English.
About BakerHi, it makes us really happy that you are reading this. It means there is at least some interest in working with us, or maybe it is just curiosity.
We are David and Jacin, founders of Baker, the project of our lives.
We are building an agentic platform to automate 100% of performance marketing.
We sell the platform in 2 ways: as a service or as a product. As a service means we use the platform on the client's behalf and we operate as if we were a marketing agency. As a product means the client uses the platform on their own and we operate as if we were a SaaS.
The vision: thanks to AI agents, most marketing will be automated.
The mission: fully manage the paid channel of lead-based businesses through our own platform.
We chose performance marketing because it runs on numbers and repetitive operational work, exactly what agents solve best.
Our clients are lead-based businesses: education, B2B SaaS and the like.
The bet is that agents will let a services company run with margins close to software. And on top of that, services move far more business than software.
The window of opportunity is open now and nobody knows how long it will last. That is why we decided to jump in with everything.
We want to be the biggest marketing agency in the world. Or at least the one that serves its clients best. It sounds delusional, we know it will be hard, but in the worst case we will have tried, and we are having fun on the way.
The roleYou will run the accounts of our service clients. These are companies that trust us with their entire paid channel.
Every client has one person who runs their account and does everything. There are no specialists behind you and no handoffs between teams.
The goal is simple: make the campaigns work so well that the client wants to invest more and more.
To get there you will run their campaigns on the ad platforms using Baker's platform. From the creatives and the landing pages to the tracking. Even going into the client's CRM when that is what it takes.
We only do paid. We don't touch SEO or other channels.
You will talk to the client almost every day. We usually set up a shared Slack channel.
We don't ask the client what they want us to do. We do it and then we tell them. We are very proactive.
And since you will use Baker's platform all day, you will be the one who sees best where it falls short and what is missing. The problems you spot end up being the product roadmap.
The technical sideWe put a lot of effort into implementing a new client. Our view is that for AI to do most of the work, it needs access to the context, the tools and the particularities of each client.
A lot of effort in the onboarding, less in the ongoing.
Before anything launches, we check that tracking works from click to sale. That Tag Manager fires what it should. That the CRM sends offline conversions to Google and Meta. And that the platforms optimize on actions that make sense.
For that we need you to be able to go into the client's CRM, whether it's HubSpot, Pipedrive, Salesforce or whatever they use.
You don't need an engineering degree or a background as a developer. You can handle the code with tools like Claude Code. What you do need is to understand how it all works, and not call it done until you've seen it working with your own eyes.
If things get really technical, you'll always have help from the team.
You're a fit ifYou have run lead generation accounts on Meta and Google for several years, with meaningful budgets.
You have set up tracking yourself, without waiting for a technical team: Tag Manager, Conversions API and offline conversions from a CRM.
You can walk into a meeting with your own opinion and defend it with data. If you think the client is wrong, you tell them.
You like doing things before anyone asks you to.
You speak Spanish and English fluently.
You are optimistic about AI and believe the future is going to be amazing and exciting.
You are hungry and want to grow as much as we do.
How we workWe are async by default. We communicate on Slack. No recurring meetings, no fixed schedule, no hour tracking. We measure the value you deliver. We are a very small team, horizontal, with no middle management.
This is a list of things that defines how we think and work:Never do anything anyone tells you to do if you don't understand why.
If you disagree, argue it. Either you convince us or we convince you.
Don't pretend to know things you don't. Let's all put our cards on the table. This isn't a battle of egos, it's all of us together against the market.
If you see something broken, fix it. You don't need permission. If you see something broken and it isn't part of your job, fix it anyway.
You can break things as long as you learn why you broke them.
We expect you to give feedback. We will mess up many times. You won't hurt our ego, quite the opposite, you'll push us to get better.
You will receive feedback. It doesn't mean you're doing badly, not at all. It means our main goal is to