Senior Field Marketing Manager

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

Spain represents one of Clio’s highest-priority growth markets in EMEA, with Barcelona serving as the hub for our Spain operations. The Spanish legal market presents a significant opportunity, and we have ambitious targets to establish Clio as the market leader for legal professionals across the country. Our work has an immediate and meaningful impact, and we have best‑in‑class technology, substantial budgets, and an outstanding team to support us.

As Senior Field Marketing Manager for Spain, you’ll be a key leader within the EMEA Field Marketing team, owning the full marketing strategy for one of Clio’s most exciting growth markets. You’ll drive brand awareness, demand generation, field activations, and strategic partnerships that accelerate Clio’s presence across Spain. Your work will have an immediate and meaningful impact, and you will be surrounded by a talented group of high‑performing marketers, seasoned in SaaS and driven by collective success.

Our wider Marketing team is geographically distributed across Ireland, United Kingdom, Canada, the United States, Spain and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results. You’ll have real ownership over your work, the freedom to test ideas, and the trust to make decisions that move the business forward.

Who you are:

You’re a senior, strategic marketer who brings deep expertise in brand building, field marketing, and event strategy. You’re passionate about connecting with customers and prospects in meaningful ways — from large‑scale Clio events and third‑party industry activations to intimate buyer partnerships and PR‑driven brand moments. You thrive on designing programs that drive demand, grow brand awareness, and strengthen community across the Spanish legal market.

You have a strong track record of owning end‑to‑end field marketing programs, Clio‑owned events, and high‑impact third‑party event sponsorships. You understand how each activation contributes to the broader customer journey, from awareness to pipeline to advocacy. You’re skilled at forging buyer partnerships, collaborating closely with demand generation teams, and working hand‑in‑hand with PR and communications to amplify brand visibility.

You’re a self‑starter with a senior mindset — comfortable leading without a large team behind you, building programs from the ground up, and influencing cross‑functional stakeholders. You operate with strategic clarity while rolling up your sleeves to deliver exceptional, on‑brand experiences. You’re excited to help Clio establish its brand leadership position in Spain while contributing to a high‑performing, growth‑focused international marketing team.

Role Summary:

Enhance Local Brand Awareness: Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the Emerging market regions - UAE, South Africia, Nordics/Benelux etc.

Generate Qualified Leads: Implement in person, both regional and national targeted campaigns and events to generate high‑quality leads, contributing to the sales pipeline and revenue growth

Market Intelligence: Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships

What you’ll work on:

Lead the creation and execution of a Spain‑specific field marketing and events strategy that drives brand awareness, demand generation, and pipeline growth, with Barcelona as the primary hub and a focus on national reach across key Spanish legal markets.

Define and execute Clio’s owned event programme in Spain, including flagship Clio events, roundtables, and field activations that engage buyers, existing customers, and prospects at every stage of the funnel.

Own annual and quarterly marketing planning for Spain, defining priorities, event calendars, budget allocation, and success metrics in close alignment with the EMEA Demand Generation team and broader business goals.

Campaign Coordination & Management

Plan, coordinate, and manage multi‑channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth.

Collaborate with cross‑functional teams—including Sales, Customer Success, and Product Marketing—to ensure consistent messaging and flawless execution.

Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact.

Analyse campaign results and provide actionable insights to continuously improve engagement and conversion