Head of Brand

About Click&Boat

Click&Boat is a rental platform product of Boats Group, the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying, selling & renting boats easy.

Click&Boat is the European leader in boat rentals, with over €170M in annual GMV and a community of 2.4M+ registered users across 150+ countries worldwide. Our marketplace makes boating accessible around the globe, from a day trip to a week-long adventure, while enabling private and professional boat owners to generate additional income through rentals.

Performance marketing and SEO have been central to our growth. We are now investing in the next source of advantage: making Click&Boat the brand travellers know, trust and actively seek out before they reach their destination.

A large share of boat rental still happens offline, locally and at the last minute. Our opportunity is to bring more of that demand online and encourage travellers to discover, plan and book their boating experience earlier. A fresh rebranding was performed in 2025, and the next challenge is now to build familiarity, trust and category authority at greater scale - particularly for families, skippered rentals, multi-day experiences and other higher-consideration occasions.

To fuel this next phase of growth, we're hiring a Head of Brand & Content to lead our brand strategy and build Click&Boat into the most trusted and top-of-mind digital destination for boat rental, based in our Barcelona office.

The role

We're looking for a Head of Brand & Content to join our crew in Barcelona and lead a creative, highly motivated brand function with a solid leadership foundation. While driven by commercial impact, this is a strategic 360° brand position - not an operational SEO or pure content role. It combines long-term brand strategy, 360° activations (field/IRL, PR, social, brand partnerships) and multi-channel orchestration to drive top-of-mind awareness and generate measurable unpaid demand.

Reporting directly to the General Manager of Click&Boat, you will lead a team of 7 (4 permanent positions and 3 interns/apprentices) covering Digital Campaigns, Partnerships, Social Media, Influence, PR, and Content.

As a long-term strategic leader, your role is to guide, frame, and validate the overall brand roadmap, while empowering your team of specialists to own day-to-day execution. You will manage a meaningful annual budget across campaigns, production, selective media, PR, partnerships, research and specialist support, and work in close, day-to-day collaboration with SEO, Product, Operations and Performance Marketing to accelerate Click&Boat's unpaid growth across multiple geographies.

What floats your boat

• Continuously build Click&Boat's top-of-mind awareness and brand preference to establish the company as the undisputed, go-to destination for boat rentals across target markets, so that brand fame naturally converts into a top-of-mind purchasing reflex for any boating occasion.
• Make Click&Boat synonymous with an easy, flexible and trusted way to rent a boat online, and broaden how customers think about the brand beyond casual day rentals, including family, skippered, multi-day and higher-value experiences.
• Set the creative vision for our annual flagship initiatives (e.g., Summer Campaign) and orchestrate high-impact 360° activations across digital, field/IRL, PR, and brand partnerships to grow brand awareness and consideration.
• Define the creative framework for content and ensure it resonates across our channels, in partnership with Product, SEO, and CRM, who lead execution and leverage reviews, customer stories, and owner expertise to build category trust.
• Ensure content strategy (social media, blog/SEO) stays aligned with the overall brand strategy, in partnership with the respective channel owners.
• Earn relevant attention and third-party validation, prioritising initiatives that strengthen reputation, direct demand or organic authority.
• Partner with the SEO team on editorial priorities and authority-building, while SEO retains ownership of the organic channel, technical strategy and performance.
• Experiment with emerging discovery behaviours, including how Click&Boat is represented and recommended by AI assistants and answer engines, with an approach that is globally coherent and locally effective across priority traveller markets.
• Lead, coach and develop a multidisciplinary team of 7, setting clear priorities and a culture of curiosity, accountability and experimentation, while overseeing external agencies, production partners, creators and technology providers.
• Own Click&Boat's tone of voice and brand guidelines, helping Product and Operations