CRM Executive

Direct message the job poster from Betway Global HR / Talent Acquisition / German / iGaming Who we are We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving. Who we’re looking for We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. Why we need you We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion, and superdrive will help us achieve our vision. As a CRM Executive for Spain and LATAM, you’ll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation, and execution of campaigns, as well as reporting on our main KPIs. This will help us excel at CRM to stay ahead of the game. What you’ll be doing As part of your role, your responsibilities will include: Execution & ownership of sports CRM campaigns in Spain and LATAM Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways Managing a range of communication tools – email, SMS, push notification, in-app messaging Managing content creation with the help of the creative department Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site Regular competitor analysis to better understand our positioning in the market This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives. Essential skills you’ll bring to the table Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope Exceptional attention to detail, ensuring high standards of quality in all outputs Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations Passion for CRM and data insights Project management and delivery focused Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders Fluency in both Spanish and English Desirable skills you’ve got up your sleeve In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards Experience in developing and executing customer retention strategies Knowledge of sports betting Exposure and good knowledge of a content management system Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. Ownership and accountability Initiating action Resilience Team orientation Integrity What you’ll get back We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. Health Insurance Life Assurance Income Protection Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on Seniority level Associate Employment type Full-time Job function and Industries Marketing and Product Management Gambling Facilities and Casinos Referrals increase your chances of interviewing at Betway Global by 2x Get notified about new Customer Relationship Management Executive jobs in Madrid, Community of Madrid, Spain. #J-18808-Ljbffr