Head of Trade Marketing

hace 2 días

España GOIKO A tiempo completo

We are the leading gourmet burger chain in Spain, embarking on an exciting journey of expansion following a decade of remarkable success. Our unwavering commitment to excellence and doing things the right way has established us as a global restaurant operator, managing over 100 corporate-owned locations and continuing to grow.As the Head of Trade Marketing at GOIKO, you will play a pivotal role in crafting and implementing innovative marketing strategies. Collaborating closely with our operations and marketing teams, as well as with external customers, distributors, and foodservice operators, you will design tailored marketing programs to drive sales growth, boost brand visibility, and deepen customer engagement.What You’ll Be DoingDevelop and Execute Trade Marketing Plans: Create and implement effective trade marketing strategies to increase product visibility and sales within foodservice channels.Collaborate with Operations Teams: Ensure alignment between trade marketing campaigns and sales objectives. Support the sales team with effective trade materials, promotional activities, and pricing strategies.Customer Relationship Management: Build and maintain strong relationships with key foodservice customers, including distributors, operators, and foodservice buyers. Serve as a liaison between the marketing and sales teams and external customers.Local Store Marketing (LSM): Design and implement promotions and point-of-sale (POS) materials that attract customers and enhance sales.Product Launches and Campaigns: Handle the trade marketing aspects of campaigns, including the execution of product launches. Develop marketing materials and programs to effectively support and promote new product introductions.Budget Management: Manage and optimize the trade marketing budget, ensuring cost-effective execution of trade marketing initiatives.Performance Tracking & Reporting: Measure and track the success of trade marketing campaigns, analyzing key performance indicators (KPIs) such as sales volume, market share, and return on investment (ROI). Provide regular updates and recommendations.Training and Support: Provide training to the operations team on trade marketing initiatives and promotional programs.Cross-functional Collaboration: Work closely with internal teams to ensure the correct execution of trade marketing strategies.Food Truck Business Line: Oversee the entire commercial strategy for this key business line, including managing the events calendar, negotiating with suppliers, and handling administrative tasks.QualificationsWhat You'll NeedEducation: Bachelor’s degree in Marketing, Business Administration, or a related field.Experience: Minimum of 3-5 years of experience in trade marketing, sales, or brand management. Strong understanding of the foodservice industry and its unique challenges and opportunities. Proven track record of executing successful trade marketing campaigns and driving sales growth.Skills: Strong analytical skills and ability to interpret data to drive marketing strategies. Excellent communication and presentation skills. Ability to build and maintain relationships with customers and internal stakeholders.Personal Traits: Strong project management and organizational skills. A strategic thinker with the ability to execute tactical plans. Self-motivated, results-oriented, and able to thrive in a fast-paced environment. Strong team player with the ability to collaborate cross-functionally.Additional InfoFull-time position. Travel may be required to visit foodservice customers and attend industry events.Why is Goiko the best choice for you?Because you’ll be part of the leading modern restaurant company in Spain, with a dynamic project of national and international expansion and growth.Competitive salary based on experience + Variable percentage based on the achievement of company objectives.Private health insurance.Immediate start with a permanent contract.Catering service for meals at the office.40% discount across the entire Goiko Group (Spain and France).Fun, great moments, and exciting challenges guaranteedIf reading this made you feel like you belong here, there's no doubt about it: You’re one of usGoiko is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
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