Global Senior CRM
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In this role you will treat CRM as a core product, shaping lifecycle experiences across email, push, in-app, and landing pages. You will connect CRM to the broader product journey, driving consistent, on-brand experiences that influence learner behavior. You’ll develop creative, data-informed concepts that move beyond campaigns into a cohesive product surface. Collaborating with product, engineering, marketing, and content, you’ll deliver high-impact lifecycle moments that scale globally. This is a chance to influence how millions of learners engage with Preply and accelerate growth through storytelling and experimentation.
Responsabilidades- Design CRM as a core product surface translating business goals into lifecycle experiences with hypotheses and experimentation
- Create connected experiences across the full user journey ensuring consistency between in-product UX and CRM
- Develop strong creative concepts that convert everyday touchpoints into purposeful, on-brand moments
- Collaborate cross-functionally with Product, Engineering, Marketing, Copy, and Content to align feasibility and deliver cohesive experiences
- Design for impact using data to iterate and improve performance across high-impact lifecycle touchpoints
- Experience designing CRM, lifecycle, or product experiences in fast-moving digital environments
- Strong product thinking connecting user journeys, product experiences, and lifecycle communications
- Creativity to develop concepts and storytelling in lifecycle moments
- Solid visual design foundations (layout, hierarchy, composition)
- Comfort with cross-functional collaboration and proactive learning
- collaboration
- curiosity
- adaptability
- CRM and lifecycle design
- product thinking and user journey alignment
- data-driven iteration and experimentation
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Global Senior CRM
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