Paid Search Account Manager – German speaker
hace 4 días
Paid Search Account Manager – German speaker Paid Search Account Manager – German speaker The Companylastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.Job Descriptionlastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the SEM team.The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads and other Performance Marketing products and tools.Key ResponsibilitiesFull ownership of performance for a specific market or product areaIdentification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given targetDeliver performance reports and insights to the team and internal stakeholders promoting new ideas and methodsAddress and escalate campaign performance issues, perform regular optimization of marketing campaignsOptimise accounts to target, management of roadmaps and ensuring timely deliveryWork closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reportingEstablish new processes and improve existing campaigns with automation solutionsSupport internal sharing of knowledge through training and coachingAdherence to Performance Marketing best practices at all timesDevelop your own product knowledge as tools/products evolve/change.QualificationsSkills and ExperienceProven Performance Marketing experience, 3 years with a preferred focus on SEMAdvanced Excel skills in order to interpret and analyse big chunks of data from multiple sourcesVery data-oriented, strong analytical and numeracy skillsDynamic person with a data-driven approach; ability to leverage data to influence marketing decisionsExperience in managing large budgets for Paid Search campaignsGood understanding of automated bidding (GoogleAds, SearchAds360, etc)Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaignsMinimum knowledge of Mysql, BigQueryUnderstanding of A/B test toolsA good understanding of App Campaigns channel is a plus.Additional InformationWhat we offerJoin a dynamic team in an inclusive-international environmentGrow thanks to the career journey and our internal mobility perspectiveManage your own schedule thanks to the flexible start and end of the working dayWork a shorter working week (36h), of which 4 hours on Friday morningGet focus time for learning, development and deep work on Friday morningsWork partially or fully remote according to local lawsEnjoy continuous training thanks to our company platformBenefit from employee discounts on travelReceive 2 days off per year for the purpose of volunteeringReceive a voucher after some years in the companyGet free snacks / fruit / hot drinks / water / beverages at our officesParticipate in amazing winter and summer corporate eventsBenefit from extended parental or marriage leave according to local lawsWelfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners
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