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We are seeking a talented Digital Traffic Leader to join the dynamic Marketing team of a leading family-owned group with a strong presence in the home automation industry. With a legacy of innovation spanning over 50 years, our client is dedicated to delivering exceptional solutions while fostering a culture of diversity and inclusion.
This role will be pivotal in managing and optimizing digital marketing campaigns across various platforms, driving brand awareness and enhancing user experience. The ideal candidate will possess strong analytical skills and a comprehensive understanding of digital marketing channels, with the ability to oversee multiple initiatives simultaneously.
Tasks
Develop and manage digital marketing efforts across channels (e.g., search engines, social media, email) to boost traffic and engagement
Partner with cross-functional teams to align messaging and creative assets with campaign goals
Oversee campaign budgets, ensuring timely delivery within scope and achieving KPIs
Review traffic data to identify opportunities for improving user acquisition and conversion rates
Apply A/B testing and SEO techniques to optimize site performance and visitor experience
Track and analyse digital traffic metrics, offering practical recommendations for ongoing campaigns
Use analytics platforms to monitor crucial metrics and communicate insights to stakeholders
Coordinate with local and global teams on digital strategies and stay updated on industry trends to drive growth initiatives
Requirements
Full Professional level of Spanish
Full Professional level of English
Proficiency in Portuguese, Italian, Greek, or Bulgarian is a plus
Bachelor's degree in Marketing, Communications, Digital Marketing, or related
+3 years of experience in digital marketing or digital traffic coordination
Proven experience in managing and optimizing paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions
In-depth knowledge of digital marketing channels such as SEO, SEM, social media, email campaigns, and online advertising
Experience using analytics and digital tools such as Google Analytics, SEMrush and Google Ads
Excellent communication, project management, and organizational skills
Capable of working independently and collaboratively within cross-functional teams in a dynamic setting
Benefits
Permanent Contract
Hybrid working model (2 days of homeworking per week)
Health insurance
Life assurance
Fixed salary + bonus
Gift cards
Growth opportunities within an international company
Our recruitment process
Step 1: Interview with our Recruiter to get to know you and your experience
Step 2: Interview with the Marketing & Communication Digital Manager and the HR Generalist
Step 3: F2F Interview with the Hiring Manager
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