Web & Digital Manager (Accounting, Tax, Payroll & Legal Services)

The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.
The successful candidate will combine strategic thinking with hands-on execution and possess a strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology. They will also have strong stakeholder management skills with the ability to engage with senior managers. Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, tax compliance is required.
Key Roles and ResponsibilitiesWebsite Management & OptimizationOwn, maintain, and continuously enhance the corporate website to ensure optimal performance, usability, and user experienceCoordinate website updates, content publishing, and technical improvements,Identify opportunities to improve website conversion rates and customer engagementEnsure all website content reflects brand, product, and commercial objectivesMonitor website health, functionality, security, and compliance requirementsDigital Demand GenerationDevelop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectivesSupport Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiativesEnsure all website-generated leads are accurately captured, tracked, and routed through the CRM systemMonitor lead quality, source attribution, and conversion performanceDevelop audience lists and campaign segmentation to improve targeting and campaign effectivenessAnalyze customer, prospect, and behavioral data to identify trends and opportunitiesGenerate actionable customer insights to support campaign planning and commercial decision-makingEmail MarketingDevelop and execute email marketing strategyCreate and manage email marketing calendars, workflows, and automation,Monitor delivery, engagement, conversion, and performance metricsContinuously optimize content, audience segmentation, and campaign effectivenessSEO, SEM & AI Search OptimizationDevelop and execute SEO strategy to improve organic visibility and website trafficManage SEM activities and coordinate paid search initiatives where applicableMonitor keyword rankings, search performance, and competitive digital activityIdentify opportunities to improve visibility across emerging AI-powered search environments and digital discovery platformsRecommend and implement technical and content improvements to support search performanceAnalytics & Performance ReportingEstablish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performanceMonitor key digital marketing KPIs and provide recommendations for optimizationProduce regular dashboards and insights for CMOPromote a data-driven approach to digital marketing decision-makingSocial Media StrategyDesign, execute, and monitor the company's social media strategyManage content planning, publishing schedules, and channel performanceEnsure social activity supports acquisition, cross-selling, and brand objectivesMonitor audience engagement and identify opportunities to improve reach and effectivenessCoordinate with internal stakeholders to generate relevant and timely contentOnline Reputation & Third-Party Digital PresenceMonitor and maintain the company's digital presence across third-party platformsManage online reviews, directory listings, business profiles, and external digital referencesCoordinate responses and corrective actions as appropriateEnsure consistency of company information across all digital propertiesRequirementsSpanish and English language skillsExperience managing websites, email marketing systems, and digital campaignsStrong understanding of SEO, SEM, web analytics, and lead generation best practicesExperience working with marketing automation and customer segmentation toolsExperience in international corporate services including legal set-up, transfer pricing, accounting, tax complianceThe successful candidate will be:Highly analytical and data-drivenTechnically proficient with marketing technology platformsCommercially minded with a strong focus on measurable outcomesComfortable balancing strategy and executionNaturally proactive and detail-orientedHighly organized and capable of managing multiple priorities simultaneouslyAn effective communicator who collaborates well across various stakeholder in marketing, sales, operations, client service, and product teamsSuccess MeasuresImprovements in website traffic, engagement, and conversion ratesIncreased effectiveness of email marketing campaignsImprovement in SEO rankings and organic trafficCRM segm