Marketing Operations Lead

Hace 5 horas
Barcelona, Cataluña, España Freightos Jornada completa
As Marketing Operations Lead, you will own and scale Freightos’ martech, ensuring data quality and seamless integration across marketing, sales, and Rev Ops. You’ll design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth. This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You’ll work with cross-functional teams to improve the customer journey and campaign effectiveness, shaping data-driven marketing at scale. This is a chance to impact global freight growth through robust ops and intelligent automation. equity incentive grants private health insurance flexible remuneration options Manage and optimize the core martech stack (Hub Spot, Zoho CRM, Zapier, and analytics tools) to ensure scalability and proper fit Design and run workflows, lead routing, scoring, lifecycle processes, and other automations to improve campaigns and operations Maintain CRM data quality through segmentation, deduplication, enrichment, data governance, and ongoing optimization Support campaigns and lifecycle marketing with operational setup and QA of emails, forms, landing pages, lists, workflows, and nurturing programs Create and maintain dashboards and reports for funnel performance, campaign effectiveness, attribution, pipeline generation and key KPIs Build and maintain integrations between Hub Spot, Zoho, website, product, and third-party platforms using Zapier, APIs, and webhooks in collaboration with Product, Engineering and Rev Ops Identify bottlenecks and opportunities for automation and AI-enabled efficiencies to scale Marketing operations Collaborate with Marketing, Sales, Rev Ops, Product and Engineering to align systems, data, and customer journey 5+ years in marketing operations (B2 B Saa S preferred) Extensive Hub Spot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation) Strong CRM management experience (Zoho CRM preferred) Experience building integrations with Zapier or similar tools Experience with lifecycle marketing, lead management, and CRM architecture Understanding of customer journeys beyond basic metrics and strong marketing attribution knowledge Advanced reporting and dashboard creation experience Detail-oriented with strong technical and analytical skills and BI tool knowledge Ability to manage multiple projects and prioritize effectively Excellent analytical and problem-solving skills; team player problem-solving Hub Spot (Marketing Hub, Operations Hub, Workflows)

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