Partner Demand Generation

Language classesHelloAt Factorial, we're looking for a senior Marketing Manager to own and scale our UK go-to-market engine .
The UK is a strategic market for Factorial, and this role will play a key part in turning it into a core, scalable growth market. You'll own the UK marketing and demand generation strategy across the full funnel, from awareness and acquisition to pipeline, conversion, and revenue growth.
This is a commercial marketing role, not a channel-specific position. You'll identify growth opportunities, define where we should invest, manage budgets, and build scalable programs that connect marketing activity directly to pipeline, MRR, and revenue .
You'll work across online and offline channels, including paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and brand activations. You'll collaborate closely with Sales, BDRs, Partnerships, RevOps, Product Marketing, Growth, and other Marketing teams to build a connected UK growth engine.
We're looking for a senior, commercially minded marketer with deep UK market experience who can move comfortably between strategy and execution, make data-driven investment decisions, and build repeatable solutions that scale.
About The TeamOur Global Expansion team is responsible for building and scaling Factorial's presence across international markets.
As part of the UK Marketing & Demand Generation team, you'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams.
You'll have significant ownership over the UK market strategy, with the autonomy to identify opportunities, define priorities, allocate budget, test new channels, and scale the initiatives that generate the strongest commercial impact.
The ambition is not simply to generate more leads. It's to build a predictable and scalable UK growth engine.

What You'll Do
Own the UK marketing and demand generation strategy, aligned with pipeline, MRR, and revenue targets.
Build and execute an integrated multi-channel marketing plan across paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.
Develop campaigns around priority ICP segments, industries, accounts, products, and commercial priorities.
Work closely with Sales and BDR teams to generate and accelerate qualified pipeline.
Own the UK events, webinars, and market activation strategy, connecting activities to broader commercial campaigns.
Develop strategic partner marketing programs with UK partners to generate demand and pipeline.
Manage and optimize paid acquisition, lifecycle, nurture, and conversion programs.
Own and manage the UK marketing budget, including investment decisions and external agencies/vendors.
Define and monitor KPIs including pipeline, MRR, conversion, CAC, CPD/CPL, ROI, and revenue contribution.
Use performance data to optimize investment, identify scalable opportunities, and stop activities that are not generating sufficient commercial impact.
Build scalable processes, campaigns, and frameworks that can support long-term UK growth.
Represent Factorial externally through events, webinars, panels, partner sessions, and industry forums.
Bring UK market insights, customer trends, and campaign learnings to the wider GTM organization.
What are we looking for?Must-have5+ years of marketing experience, with significant experience specifically in the UK market, ideally in B2B SaaS, technology, or another high-growth environment.
Proven experience owning marketing or demand generation for the UK market. Experience in other international markets alone is not sufficient.
Strong understanding of the UK B2B landscape, audiences, buyer behavior, and go-to-market dynamics.
Proven experience building and executing full-funnel, multi-channel demand generation strategies.
Experience across several of the following: paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing.
Proven experience managing marketing budgets, agencies, and external partners.
Strong commercial mindset, with experience connecting marketing activity to pipeline, MRR, revenue, CAC, and ROI.
Experience working closely with Sales and BDR teams to generate qualified pipeline.
Ability to turn data and market insights into strategic decisions and scalable growth initiatives.
Excellent stakeholder management and communication skills.
Strong public speaking and presentation skills, with confidence representing a company externally.
Native-level English or equivalent professional fluency.
Tech & dataStrong understanding of the B2B marketing technology stack and how systems connect across the funnel.
Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
Comfortable working with dashboards, attribution, funnel reporting, and campaign performance data.
Experience with Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies.
Strong analytical mindset and