Research Account Manager, Madrid

hace 1 mes

España Michael Page A tiempo completo

Research Account Manager en Madrid.Perfil buscado (Hombre/Mujer)As an Account Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools as well as media measurement methodologies to track information and produce actionable research reports to guide our clients' communications strategy. The work will be primarily conducted in English, so fluency both written and verbal is essential.Key Responsibilities:Manage secondary and digital analytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies.Analyse media coverage (traditional print, online, and/or social media).Monitor key brands/topics - including sensitive ones - for our clients.Perform media measurement for internal and external communication actions or campaigns.Identify key influencers and trends relevant to our clients.Benchmark our clients with their direct competition.Conduct landscape and whitespace analysis for our clients so they can define their positioning in their market.Analyse quantitative and qualitative data as well as historical performance to produce actionable insights and strategic recommendations.Minimum Requirements:College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc. or equivalent work experience in a similar role.Previous experience in research (in an agency/research institute or in-house/client-side, etc.).Substantial hands-on online social listening experience, audience analysis, or data/statistical analysis, preferably with exposure to consumer insights and media research.Expert knowledge of a mix of tools including but not limited to Listening tools (Brandwatch, TalkWalker, Synthesio, Cision, NetBase), Audience profiling (Statista, Global Web Index, Demographics Pro), Search and web (Similar Web, Google AdWords, Answer The Public), Data analysis (Quid, Google Analytics, Tableau), Trends analysis (eMarketer, Mintel, Google Trends, WARC).Substantial experience with boolean searches and unstructured data.Strong analytical skills with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way.Experience creating presentations using visual storytelling.Experience presenting to clients and managing stakeholder relationships both internal and external.High degree of accuracy and attention to detail.Strong project management skills with the ability to manage medium to large scale projects from start to finish.High level of organisation and time management skills with the ability to effectively prioritize tasks and respond to urgent requests.Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel).Excellent verbal and written communication skills.An understanding of fundamental media marketing principles.An outgoing, can-do attitude with the ability to take responsibility for a variety of tasks.A team player who is willing to help colleagues whenever necessary.Desire to learn and a proactive attitude to doing so.Curiosity about what makes people think and act the way they do.Enjoys working in a dynamic, fast-paced environment.International research experience is a distinct advantage.Experience within a brand, public relations, or consumer marketing insights agency is an advantage.Fluency in English is a must; fluency in other languages is an advantage.Sueldo ofrecido: Entre 33000 Euros y 42000 Euros Bruto/añoCarrera development international environment.Brandwatch, AdWords, Quid
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