Customer Strategy Analyst
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As a Customer Strategy Analyst, you will build and sustain a scalable analytics framework to monitor customer performance across markets. You’ll translate data into actionable insights to guide strategic initiatives and drive value for insurance-related businesses. You’ll partner with global and local teams to align KPIs and reporting, supporting data-driven decisions that impact retention, cross-selling, and overall customer strategy. This role sits in the Customer Strategy & AI team, contributing to Santander’s customer-centric transformation. You’ll work with advanced analytics to shape how we measure and improve customer outcomes.
Compensaciones / Beneficios- hybrid work model
- Santander Open Academy learning access
- competitive salary with bonuses
- BeHealthy wellness programme
- childcare support
- employee discounts and diverse benefits
- Develop and maintain a robust analytics environment to monitor customer performance across geographies
- Define and standardize KPIs, metrics and methodologies for cross-country comparability
- Design and enhance dashboards and reporting tools for clear visibility into customer performance
- Track and analyze key KPIs (LTV, NPS, churn, base evolution, product holding) and flag deviations
- Conduct deep-dive analyses to identify drivers, risks, and ROI of strategic initiatives
- Segment customers to uncover insights and support hypothesis generation
- Assess business impact of initiatives and support prioritization
- 3 years of professional experience in analytics within the insurance industry
- Proven data analysis, KPI monitoring and performance management experience
- Experience with large, complex datasets from multiple sources
- Bachelor’s degree in a related field
- Very high proficiency in English and Spanish
- Proficiency in SQL and Excel; experience with data visualization tools (Power BI, Tableau)
- Strong analytical and problem-solving abilities
- Ability to translate data into actionable business insights
- Effective communication with non-technical stakeholders
- SQL
- Excel
- Power BI
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