Global Head of

The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:

• smarter investment decisions
• advanced performance measurement
• scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team LeadershipYou will lead a multidisciplinary team including:
• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Global Media Tracking ManagerYou will build a strong center of expertise, combining:
• media analytics
• data governance & tracking
• data productsWhat you'll get to do1. Media Data Strategy & Transformation
• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating: o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance Excellence
• Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement
• Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions
• Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking
• Define and enforce global media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / Earned
• Ensure data quality, consistency, and scalability across all markets and platforms
• Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem4. Data Products & Scalable Activation
• Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
• Define roadmap, use cases, and prioritization based on business value
• Ensure delivery of self-serve, high-quality analytics assets
• Drive adoption of data solutions across brands and markets5. Insight Generation & Business Impact
• Transform complex analyses into clear, actionable business recommendations
• Build strong narratives linking: o media performanceo consumer behavioro business outcomes
• Act as a trusted partner for senior stakeholders on media investment decisions6. Cross-functional Leadership & Stakeholder Management
• Act as the key interface between Business, Media, Tech, Data, and external partners
• Collaborate with: o Global & Local Marketing teamso Media agencieso Tools vendorso Data & Tech teams
• Align stakeholders around a shared measurement and data vision7. Team Leadership & Capability Building
• Build and lead a high-performing team of media data experts
• Develop capabilities across: o advanced analyticso data product mindseto business translation of insights
• Create a culture of excellence, ownership, and innovationWe'd love to meet you if you haveExperience
• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross-functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plusTechnical & Functional Expertise
• Deep understanding of: o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...) o Media tracking & data collection (GA4, tagging, etc.)o Cross-channel measurement frameworks
• Strong analytical background (econometrics, statistics, modeling)
• Experience with: o SQL / data environments (Big Query)o Data visualization tools (Tableau, Power BI, Looker)o Data products and data lifecycle (from ingestion to activation)Leadership &

Soft Skills

• Strategic thinker with strong business knowledge
• Ability to translate complex data into impact for business stakeholders
• Excellent communication and influencing skills
• High capability to manage multiple projects and stakeholders simultaneously
• Strong collaboration mindset across business and tech teamsMindset
• Business-driven and impact-oriented
• Data expert with strong pragmatism
• Curious, f