Senior Manager, Marketing Analytics

About AgodaAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
About AgodaAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings (NASDAQ: BKNG), with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The OpportunityThe Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.
What Makes This Role UniqueScale & ImpactOwn a full P&L for a multi-million dollar partnershipDirect control over budget allocation and investment levels across channelsYour optimization decisions drive both immediate ROI and long-term partnership healthStrategic ComplexityManage multiple brands with different customer profilesNavigate the intersection of B2B partnership management and B2C performance marketingBalance partner relationships with data-driven optimizationInfluence partner marketing strategy while ensuring Agoda profitability targetsChannel Mastery & Technical GrowthYou’ll oversee the full marketing funnel:Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitivenessPaid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimizationApp Marketing (Google ACi, Apple ASA) — drive app adoption in key marketsEmerging Channels (SEO, email/CRM, customer marketing) — build new growth driversAdvanced SQL for booking analysis and channel performance trackingA/B testing and experimentation methodology with clear measurement frameworksMarketing analytics including attribution modeling and incrementality measurementCross-Cultural CollaborationWeekly syncs with partner marketing teamJoint planning and collaborative problem-solvingNavigate cultural nuances in partnership managementKey ResponsibilitiesTeam Leadership & DevelopmentManage, mentor, and develop a team of 2-3 marketing specialistsSet team priorities and OKRs aligned to partnership goalsConduct performance reviews and career development conversationsFoster a culture of experimentation, learning, and accountabilityStrategic Marketing Leadership & P&L OwnershipSet overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goalsGuide team on channel strategies and ensure execution excellenceOwn the full marketing P&L for the partnershipDesign experimentation roadmap to validate strategic hypothesesMonitor channel health and guide team to drill into anomalies or opportunitiesOversee dashboard/reporting development and team analytics capabilityAnalytics Strategy & InsightsDefine analytics roadmap and experimentation strategy for the teamWrite SQL queries to answer strategic business questions and guide team on complex analysisGuide team on measurement frameworks and experiment designSynthesize insights into executive-ready recommendations with business impact quantificationBuild team capability in analytics and experimentationStrategic Planning & Executive Stakeholder ManagementDevelop annual marketing roadmap and quarterly plans aligned to partnership goalsLead weekly syncs with