Senior Specialist, Creative Strategy

Company DescriptionAt Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here:pro.doctoralia.esWhy join us? Real impact – We help doctors help patients. Your work truly makes a difference. At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description
Docplanner's Paid Marketing team
- a B2B function focused on acquiring doctors and clinics
- is looking for a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media: from strategy and briefing, through asset production management, to performance intelligence and testing. This is a hybrid strategist/operator role
- half creative thinking, half process and data discipline.
You'll be the bridge between performance data and creative output
- turning what's working (and what isn't) across our nine markets into sharper briefs, faster production cycles, and a continuously improving testing roadmap.
We are looking for a person with a Performance Marketing background that has hands-on experience in campaigns management and targets delivery. If you are a performance marketer who loves testing and can turn insights into repeatable creative performance, read onHow will you make an impact?Creative StrategyDefine the creative strategy and testing roadmap for paid campaigns across all markets and ad platforms, aligned with performance goalsTranslate campaign objectives and audience insights into clear, actionable briefsPartner with local market teams to adapt global creative direction to local nuances
- language, culture, and regulatory requirementsAsset Preparation & CoordinationOwn the end-to-end production workflow: brief
- content and design coordination
- review
- localization
- traffickingCoordinate with in-house designers and freelancers to keep timelines predictableBuild and maintain a repeatable process
- briefing templates, naming conventions, approval workflows
- to reduce bottlenecks and reworkCreative Intelligence & TestingRun structured A/B and multivariate tests across Meta and other paid channels, defining hypotheses, success metrics, and test cadenceBuild creative performance reporting (Meta Ads, Tableau, Amplitude) that identifies which elements
- format, hook, messaging, visual style
- drive resultsMaintain a creative intelligence repository documenting what's worked, by market and format, to inform future briefsTracking & MeasurementEnsure creative-level tracking is implemented and tagged correctly, in partnership with the tracking/tech team, so performance can be attributed accuratelyMonitor creative fatigue and flag refresh cycles proactively, before performance declinesTeam FlexibilityStep into hands-on campaign management when needed
- covering colleagues' absences or supporting new market initiatives.
What We're Looking For4+ years in performance marketing with a proven track record in creative strategy, or a media buying background with hands-on experience in paid social creative (Meta Ads required; TikTok, Google, LinkedIn, or Bing a plus)Hands-on experience in paid media performance, including campaign set-up and management
- able to step into hands-on campaign management when team capacity is stretchedDemonstrated experience managing creative production across multiple stakeholders
- designers, agencies, local teams
- at scaleStrong analytical skills
- comfortable pulling and interpreting creative performance data independently, not relying on assumptionsExperience designing and running structured creative tests, not ad hoc experimentationStrong project management and cross-functional communication skills
- this role touches Paid Ads, Design, Local Marketing, and Data Analytics teamsFluent English required; Spanish and/or Portuguese a strong plus given our market footprintComfortable operating across multiple markets and cultures simultaneouslyNice to HaveFamiliarity with Amplitude, Tableau, or HubSpot or Creative Intelligence toolsExperience with creative automation or dynamic creative optimization (DCO) toolsBackground in healthcare, marketplace, or subscription business modelsWhat to Expect from Our Hiring ProcessWe like to keep things transparent and efficient Here’s what the process usually looks like (though it might vary slightly depending on the role):1️⃣ Intro Chat – A first call with our Talent Partner,to explore mutual fit around relevant skills, value alignment, and motivation.2️⃣TestGorilla – (SHL numerical reasoning