Creative Director

Location:
Barcelona

About Us
We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity. We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the Role
We’re looking for a Creative Director with strong conceptual thinking, great visual taste and experience working across global wellness and lifestyle brands. Someone who can move comfortably between product and lifestyle, science and culture, and who understands how creative needs to work across the full consumer journey. You might be working on a product with a complex ingredient or efficacy story one day, developing a talent-led campaign the next, and figuring out how that same brand idea translates into more product-focused or conversion-driven work further down the funnel. This is a global role, so we’re looking for someone who is comfortable developing ideas that can travel across markets and cultures without becoming generic. You’ll lead creative development across global wellness, beauty-adjacent and lifestyle brands, from early concepts and campaign platforms through to production and execution. We’re looking for someone who cares about the idea as much as the craft, but also understands what the creative is there to do. You’ll work hand in hand with Strategy, as well as Copy, Design, Social and Production, to understand the audience, cultural context, role of each channel and each stage of the funnel, and translate that thinking into strong creative. This isn’t purely an art direction role. You need to be able to come up with strong campaign ideas, build on other people’s ideas and turn them into something bigger.

Key Responsibilities
- Develop strong global campaign ideas and creative platforms that can live across markets, channels and executions.
- Partner closely with strategists from the beginning of the process, challenging and building on briefs rather than simply receiving them.
- Understand the role creative plays across the full funnel, from building awareness and brand desire to communicating product benefits, driving consideration and supporting conversion.
- Know when an execution needs to build the brand, when it needs to explain the product and when it simply needs to make someone want it.
- Turn strategy, product benefits and consumer insights into simple, relevant creative ideas.
- Build global creative platforms that have a clear central idea while leaving enough room for markets to make them culturally relevant.
- Lead the visual direction of brands across product, lifestyle, talent and culture-led work.
- Find interesting ways to communicate ingredients, efficacy, innovation and science without everything suddenly looking clinical.
- Make products feel desirable through photography, film, CGI, design, casting, styling and storytelling.
- Bring product and lifestyle together naturally, rather than creating a beautiful lifestyle campaign and remembering the product at the end.
- Develop ideas around talent, creators, partnerships and cultural moments that make sense for the brand and the market.
- Think beyond traditional campaign formats and identify opportunities across social, experiences, collaborations, entertainment and emerging culture.
- Lead work from concept through production, keeping the original idea and level of craft intact along the way.
- Present and sell creative thinking to senior clients and stakeholders across different markets.
- Lead and develop multidisciplinary and international creative teams. What we’re looking for A Creative Director who is conceptually strong and visually sophisticated, with a portfolio that shows range. Big campaign thinking Ideas with a clear point of view that can become genuine global platforms, not just a collection of executions. Strong visual taste A great eye for photography, film, casting, styling, design and contemporary brand aesthetics. Product storytelling Experience making products, ingredients, technology or benefits interesting and desirable, especially when there’s real science or efficacy behind them. Full-funnel creative thinking An understanding of how people move from discovering a brand to considering and buying it, and how the creative job changes along the way. Strong creative + strategy partnership Someone who likes working closely with strategists, has a point of view on the brief and knows how to turn strategic thinking into creative opportunities. Global thinking Experience developing work for multiple markets and understanding the difference between a global idea and simply making the same campaign appear everywhere. You should be comfortable collaborating with local teams and adapting ideas around different cultural behaviors and audiences witho