Brand Associate

hace 4 días


Madrid, España Japan Tobacco International A tiempo completo

Position: Brand Associate

Position Purpose:

You will be responsible for driving the execution and implementation of the assigned combustible brand initiatives within Iberia (Spain, Canarias, and Portugal), supporting consumer centricity and consumer knowledge across Iberia.

Take part in the development of key marketing strategies supporting the Brand Manager and Brand Lead.

You will closely collaborate with the Brand Manager, C&TA, Sales, and other stakeholders, including brand agencies and HQ, to ensure that projects are executed on time, effectively, and consistently within the assigned budget.

What Will You Do – Responsibilities:

  • Support the Brand team by analyzing the market, brands, and consumer to understand opportunities and challenges, monitoring the performance of the brands and understanding the different market dynamics.
  • Responsible for the implementation of Iberia Brand/market assigned initiatives to achieve annual strategic brand goals by taking ownership of:
  • Manage brand/market commercial activities assigned to reach or surpass the defined business goals while strengthening brand image.
  • Monitor brand/market assigned performance, checking the impact of brand campaigns and proposing recommendations to ensure KPIs are achieved.
  • Manage and coordinate key stakeholders to ensure perfect coordination, on-time execution, and excellent delivery of the different brand initiatives.
  • Learn and understand market, competitors, and consumer behavior dynamics.
  • Responsible for managing fluent and timely communication among key stakeholders.
  • Monitor project status and follow up regularly with BMs. Responsible for early identification, escalation, and resolution of bottlenecks utilizing strong communication and stakeholder management skills. Propose corrections/improvements when needed and offer solutions to minimize disruption.
  • Share concerns about workload peaks and project development.
  • Share potential improvements and challenge the status quo.
  • Responsible for efficient assigned budget management, thinking of potential optimizations to maximize ROI or impact.
  • Manage self-workload, measuring time spent on each project and phase, ensuring alignment with brand manager objectives and brand goals.
  • Take part in the development of key marketing strategies supporting the Brand Manager and Brand Lead (pre-ASP, OP, Commercial reviews, or ad hoc projects when needed).

Who Are We Looking For – Requirements:

  • High standard of university degree (required). MBA or equivalent educational background will be an advantage.
  • 2 years of professional experience in FMCG marketing and/or C&TA.
  • High level of English & Spanish.
  • Background in marketing.
  • Professional experience in Marketing Research is a plus.
  • Analytical skills.
  • Commercial understanding and translation of business questions into actionable business recommendations and implications are necessary.

Recruitment Process:

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.

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