Project Manager _ CRM

hace 3 días

madrid, España Publicis Groupe A tiempo completo

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading At Leo Burnett, we understand that creativity has the power to transform human behavior. It's the core belief behind what we call HumanKind, focusing on people and purposes. Our strength lies in the professionalism of our teams, combining strategic rigor, a multidisciplinary approach, and high doses of creativity to deliver unique and personalized value propositions that drive our clients' brand growth. We aspire to be the best creators of ideas that truly resonate with people. Overview We are looking for a dynamic and detail-oriented CRM Project Manager to join our team. In this role, you will be responsible for implementing both local and central CRM campaigns, ensuring seamless execution and alignment with strategic objectives. You will collaborate closely with various teams, including data analysts, creative teams, and external agencies, to optimize customer activation strategies and enhance campaign performance. With a strong understanding of the automotive sector, you will oversee campaign planning, execution, and analysis while ensuring technical feasibility and adherence to brand-specific requirements. If you are passionate about data-driven marketing, customer segmentation, and delivering impactful CRM strategies, we invite you to be part of our innovative and fast-paced environment. Responsibilities How you’d spend your day: Implementing the local and central CRM campaigns. Participating in defining local strategies and segmentations for activationBeing the guarantor of the local campaigns for the country: campaign’s brief / customer journey improvement / planning / production costs / creative iterations / HTML inputs with the Hub / help with the performance reports Working Data Analysts to extract insights Coordinating with the creative team, the hub and the advertising agency Ensuring the technical feasibility Relies on its business expertise as well as its good knowledge of the automotive sector, model ranges and services of the Brands and their specificities Coordinates adaptation of central campaigns (local tone of voice, specific versions) CRM strategies and segmentations, aligned with CRM Lead. Coordination with central Teams, feedback of best practices, validation of local campaigns. Data and performance insights Qualifications What we’re looking for: Ideally over 4 years of experience working as a CRM project manager within international projects. Strong level of English, C1, that will be assessed at interview by the Talent Team. Previous experience working within the automotive industry. Experience in customer journey definition, segmentations and technical planification of Campaigns. Experience in Salesforce (with planification and definition of Campaigns role) We think you’re awesome if you: Have some previous experience working with Agile methodologies. (Monday.com , Trello, etc) Additional information Why join us? Because we offer reasons such as: Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

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