Media Activation Specialist

About Making Science Making Science is an international digital acceleration company with over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world's premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.Making Science was ranked 15th in the FT1000: Europe's Fastest-Growing Companies 2023. Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We've joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.Our team is composed of digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data.Making Science is People Centric, and we actively bet on our employees We believe that they are the key to any successful business, and therefore, our greatest asset. We strive to provide daily learning opportunities for those who work with us and their colleagues. It is also really important that they enjoy what they do, and have positive experiences. We want our employees to feel proud of their accomplishments, and that they belong to a company that is in constant growth, because each person's contribution is essential to achieve our success. Do you want to be part of this great family? Some details about your department In Media Planning & Activation, we don't just manage ad spend; we fuel our clients' business engines. We specialize in connecting brands with high-value audiences across the entire digital landscape—from search and social to programmatic and beyond.  Our mission is to deliver the right message to the right person at the decisive moment. We achieve this through a relentless focus on. Data-Driven Strategy: We map every touchpoint of the customer journey to build intelligent, forward-thinking media plans. Technological Edge: We leverage cutting-edge technology to optimize every dollar spent, ensuring peak performance and efficiency. Powerful Measurement: We transform data into intelligence, linking our actions directly to your business results. Our team is our greatest asset. We are a collaborative force of strategic thinkers and activation experts who are passionate about solving problems and driving success. We challenge ourselves and each other daily, believing that personal growth and winning for our clients go hand in hand. What we'd like you to do You will be the direct point of contact for the client. You will gather the brief, deeply understand business objectives, and translate them into effective, integrated media plans. You will design, develop, and execute direct media plans incorporating both Online (Digital, Social, etc.) and Offline (TV, Radio, OOH) channels. You will propose innovative strategies to achieve client KPIs, especially in Branding. You will be responsible for the buying, monitoring, and active optimization of ON and OFF campaigns. You will implement real-time strategic adjustments to ensure maximum performance and defined objective fulfillment. You will conduct research on market trends, the media ecosystem, audience behavior, and competitor activity. You will use this data to generate relevant insights that inform strategy and decision-making. You will negotiate rates and agreements with media partners and vendors to secure the best proposal for our clients. You will coordinate closely with internal