Senior Content Strategist, Enterprise

Marketing location_on Barcelona

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That's how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team.

We don't just lead the market, we're busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn't.

Ready to share our ambition and make an impact? Then, this role may be for you.

About the role

We're looking for a strategic and hands‐on Content Strategist to own and scale the Enterprise content narrative at Semrush. This role sits at the intersection of Product Marketing, Demand Generation, Brand, and Enterprise GTM, helping transform complex product and market developments into clear, compelling thought leadership and campaign content that drives awareness, engagement, and pipeline.

You will own the Enterprise narrative and editorial strategy, connecting our Enterprise messaging to the broader Semrush company story while enabling Demand Gen campaigns with high‐impact content across formats and channels. This is not a traditional blog‐focused content role — you'll shape strategic narratives, build scalable content systems, produce long‐form and campaign assets yourself, and drive repurposing and distribution across the funnel.

You'll join the Enterprise Product Marketing team and report directly to the Enterprise PMM Director. You'll work closely with Demand Generation, Brand, Digital Marketing, PMM Growth Marketing, Content, and external partners to create a unified content motion that supports Enterprise growth.

• Own the Enterprise content narrative and editorial strategy, ensuring alignment with the broader Semrush positioning and brand direction
• Build and maintain the Enterprise narrative and theme deck, translating product strategy, industry trends, and GTM priorities into clear messaging frameworks and thought leadership themes
• Own the Enterprise content roadmap, editorial calendar, and production cadence across Enterprise PMM, Brand, Owned Media and PLG initiatives
• Produce strategic editorial content including whitepapers, studies, reports, one‐pagers, blog posts, webinar decks, event content, sales enablement assets, and ABM personalization content
• Translate Demand Generation campaign requirements into compelling, audience‐focused content deliverables that support Enterprise pipeline goals
• Drive the repurposing and expansion of existing content into new formats and channels including digital ads, social assets, sales messaging, webinars, videos, and email content
• Partner closely with Product Marketing, Demand Gen, Brand, and Digital Marketing teams to ensure all campaigns and content streams contribute to one connected Enterprise story
• Build scalable AI‐supported content workflows to increase production velocity, experimentation, and asset variety while maintaining high editorial quality
• Collaborate with internal subject matter experts, product teams, and leadership stakeholders to develop credible, differentiated thought leadership
• Build and publish editorial and blog content in the CMS
• Contribute to webinar, podcast, and event content development in collaboration with internal and external production teams
• Continuously identify opportunities to improve content operations, narrative consistency, and content effectiveness across the Enterprise marketing motion

About you

Move together. Raise the bar. Learn fast—grow faster. That's the default. And here's what else is needed to succeed in this role:

• 6+ years of experience in B2B SaaS content strategy, thought leadership, editorial, product marketing content, or content marketing roles
• Strong understanding of the SEO, search, AI visibility, digital marketing, or martech landscape, with the ability to translate industry developments into compelling Enterprise thought leadership
• Strong experience creating strategic content for Enterprise audiences and supporting complex GTM motions
• Exceptional storytelling and editorial skills with the ability to turn complex technical or market topics into compelling narratives and actionable content
• Experience owning content strategy and production across multiple formats including long‐form editorial, research‐driven content, sales enablement assets, webinars, and campaign content
• Proven ability to wo