Marketing Director Iberia
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Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose.
Job Description
We are looking for an experienced Senior Marketing Manager to lead and drive marketing efforts, foster strategic partnerships and drive brand growth in the Iberia (Spain & Portugal) region.
ResponsibilitiesLead the planning and execution of targeted co-marketing campaigns with channel partners, tailored to local preferences.
Manage and drive agencies as well as other external partnersIncrease brand awareness and word of mouth, focusing on Channel Marketing, Influencer marketing, Social marketing and Digital marketingCollaborate with consumer and digital marketing teams, sales and other cross-functional teams to ensure consistent and effective implementation of marketing initiatives.
Work with partners to co-create marketing plans that align with Cricut’s overall brand and business goals.
Analyze regional market trends, consumer behaviour, and competitive activity to identify growth opportunitiesUse data analysis to evaluate the effectiveness of channel marketing programs and provide insights for continuous improvement.
Monitor and report on key performance indicators to the Iberia market.
QualificationsFluency in English is a pre-requisiteBachelor’s degree in Marketing, business administration or related field. MBA is a plus.
Proven experience (minimum 8 years) in marketing and the consumer retail market (preferably in the Iberian region).
Strong leadership and project management skills.
Analytical mindset with knowledge of data analysis and reporting tools.
You take ownership, deliver quality, and don’t cut corners.
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