Quality & Data Lead

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation: Publicis Spain, Leo Spain;
Publicis Health), media(Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Starcomis the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us

Overview

As Global Digital Lead for Stellantis, with primary responsibility for Enlarged Europe, you will define and lead the next phase of digital, data, technology and AI transformation across one of Publicis Groupe's most strategically important global clients.

Leading the central Digital team, you will accelerate the adoption and maturity of market-leading digital capabilities across local markets, ensuring consistent excellence in digital planning, activation, measurement and optimisation.

As a member of the integrated leadership team spanning Media, Analytics, Productivity and Digital Operations, you will champion an omnichannel approach that connects strategy, technology and execution.

This is a highly visible leadership role with direct influence on how media is planned, activated, personalised and measured to deliver superior customer experiences and measurable business outcomes at scale.

Responsibilities

You will shape and deliver Stellantis' digital vision through five strategic priorities:

• Elevating digital capability and maturity across markets.
• Delivering connected customer experiences powered by Connected Identity and Connected Media.
• Embedding data-driven planning, activation and optimisation.
• Scaling personalisation through advanced audience, creative and measurement solutions.
• Accelerating media and marketing transformation through technology, automation and AI.

These priorities support four core client ambitions: customer centricity, omnichannel orchestration, innovation at scale, and a high-performing central-to-local operating model. Working closely with regional and market leadership, Publicis Collective capability teams, brand stakeholders and senior client partners, you will drive collaboration across planning, analytics, TAAG, activation and technology disciplines to deliver innovative, connected solutions that improve business performance across all Stellantis brands.

This role offers a unique opportunity to shape the long-term digital agenda for Stellantis, act as a trusted adviser to senior client leadership, and deliver transformational change across one of the industry's most complex and ambitious media ecosystems.

Key Priorities

• Lead the development of the 2026 Joint Business Plan (JBP), defining the strategic digital roadmap and transformation priorities.
• Lead the Digital Media Centre of Excellence, establishing best-in-class governance, innovation and scalable adoption of key initiatives across European markets.
• Elevate media quality through the deployment of advanced ad verification, brand safety
• and media effectiveness frameworks.
• Scale Attention measurement and optimisation across planning, activation and performance reporting.
• Lead the rollout and adoption of the Visual Asset Analyser (VAA) across priority European markets to improve creative effectiveness and video performance.
• Drive the evolution of advanced video strategy, maximising utilisation and effectiveness across the full customer journey.
• Own the advanced performance media agenda, including the design and deployment of custom bidding algorithms, optimisation models and AI-enabled activation capabilities.
• Accelerate adoption of Connected Identity, audience strategy and emerging digital capabilities to improve campaign performance and customer experience.
• Partner with regional and local teams to drive capability development, operational excellence and consistent implementation of strategic initiatives.
• Help shape the future digital agenda, identifying innovation opport