Marketing Lead

Marketing Lead – Fuel Our SaaS B2B GrowthHi ThereAt Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.What We Expect from YouStrategy Development : Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation.Inbound Marketing & Lead Generation : Develop and execute inbound marketing campaigns that attract and convert qualified leads.Campaign Leadership : Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a focus on the food retail sector.Team Management : Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.Cross-Functional Collaboration : Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.Content Creation & Communication : Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.Market Research & Competitive Analysis : Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.Customer-Centric Focus : Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization.Team Building : In the future, build and lead a high-performing marketing team to support organizational growth.Skills and ExperienceProven Experience : Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.Product Marketing Background : Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.Team Leadership : Proven ability to lead and mentor team members, fostering collaboration and growth.Technical Proficiency : Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design / editing skills (e.g., Canva, Photoshop) are a plus.Analytical and Operational Mindset : Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.Collaborative Leadership : A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.Digital Marketing Tools : Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.Excellent Communication : A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.English Proficiency : Strong ability to communicate effectively in English.What You'll DoDefine and Execute Marketing Strategies : Align marketing initiatives with the company’s vision and growth objectives.Manage Your Team : Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.Conduct Market Research : Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.Drive Inbound Campaigns : Create and implement inbound marketing campaigns that generate and convert qualified leads.Oversee Media & Industry Relations : Take charge of the company’s advertising, public relations, and communications efforts.Coordinate Promotional Efforts : Lead digital and promotional campaigns, with a focus on engaging the food retail sector.Ensure Brand Cohesion : Work with all customer-facing departments to deliver a consistent and impactful brand experience.Measure and Optimize : Track the impact of marketing activities, continuously refining strategies based on data and insights.Optimize the Customer Journey : Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.What Benefits Do We Offer?We Care About You : 50% discount on private health insurance, access to wellbeing benefits with Wellhub, discounts on gyms and fitness activities, and savings with Cobee.Flexibility for Your Daily Life : Flexible schedules, reduced working hours on Fridays and in August, hybrid or full remote options.Time for Yourself : Your birthday off and 25 days of paid vacation.Professional Growth : Training budget.#J-18808-Ljbffr